Social Intelligence · 2025/26
Social
Media
Report
Mar 30, 2026
12-Month Performance and Strategic Outlook
4 Platforms · 119.5M Reach · Three Growth Targets
A NOTION Report
Total Reach
119.5M
All platforms combined
Facebook Reach
50.9M
Avg 139K/day
Instagram Reach
31.5M
127.9K new followers
TikTok Views
19.9M
16% engagement rate
X Impressions
8.8M
7.1% engagement rate
New Followers
319K+
Across all platforms
Section 01
Executive Summary
Strategic conclusion · Channel priorities · Three operating principles · Apr 2025 – Mar 2026
Strategic Conclusion
GT World has built a 119.5M-reach platform across four active channels in 12 months. The infrastructure exists. The audience responds. The next stage is not about doing more · it is about deploying what works at scale. This report sets out where you stand today and what comes next.
YouTube
857K
subscribers · 27.5M period views
1M milestone: Jan 2027
TikTok
16.0%
engagement rate · 121K avg views
+126.8K new followers
Instagram
37.3M
period reach · 2.71% ER
+127.9K new followers
Facebook
50.9M
period views · 543K followers
biggest reach engine
X / Twitter
8.8M
period impressions · 90.8K
low-priority maintenance
Strategic Recommendation · Three Operating Priorities
01 · Build Better
Increase the share of high-yield content formats: Reels, TikToks, YouTube Shorts and stronger evergreen pillar series. Format mix matters more than raw volume.
FB Reels: 40% of views from 21% of posts
TikTok: 121K avg views/video · 16% ER
YT Shorts: 37.8K avg views per Short
02 · Build More (Selectively)
Increase output where return-per-post is highest · not uniformly. TikTok at only 2.7 videos/week is materially under-deployed relative to its 16% engagement rate.
TikTok: 2.7 vids/wk → target 7+ /wk
YouTube Shorts: increase clip-based output
Instagram: protect race-weekend cadence
03 · Build Year-Round
Reduce reliance on race weekends by formalising off-season content pillars. H2 growth softens materially · the biggest missed opportunity is off-season consistency.
Archive / heritage content
Driver personality & onboard series
Tech explainers · sim-to-real
Where You Will Be
YouTube 1M subscribers · current rate January 2027
YouTube 1M subscribers · Shorts prioritised August 2026
Instagram 2026 Season Target (@gtworldchallenge) · path to 1M 400K
TikTok 2026 Season Target · path to 1M (7+ videos/wk) 450K
X / Twitter
Maintenance channel only. 8.82M impressions · 7.1% ER · +12.6K follows.
No further investment recommended.
Period Performance · Cross-Platform Data
Daily Reach · All Platforms (Trend)
Daily New Followers · All Platforms
Platform Reach Breakdown
Facebook
50.9M
Instagram
37.3M
IG Reach
31.5M
TikTok
19.9M
X/Twitter
8.82M
New Followers Breakdown
Instagram
127.9K
TikTok
126.8K
Facebook
52.0K
X/Twitter
12.6K
Total Interactions
Instagram
1.96M
TikTok Likes
2.85M
Facebook
918.9K
X Engagements
625.7K
Section 02
The Growth Story
Monthly new followers by platform · Apr 2025 – Mar 2026 · All 5 channels
Full-Year Confirmed Follower Gains

Across confirmed channels, GT World added an average of 1,274 new followers per day during the period.

Section 03
GT World
All owned channels combined · Performance by account · Aggregate metrics · Interactive platform view
Account Structure

GT World currently operates as a distributed approach with different Instagram and Facebook pages per region · 5 active Instagram accounts with no primary, one TikTok account, one YouTube channel (@gtworld), and no primary Facebook page. Instagram and Facebook are being transitioned into global GT World Challenge accounts (@gtworldchallenge as primary), consolidating the brand under a single worldwide presence. All regional and sibling accounts will be moved into dormant feeder accounts that republish and drive content to the main account. The figures in this report reflect the single active account per platform.

Instagram
210.4K
@gtworldchallenge · Target: 1M
TikTok
227.5K
Target: 1M
YouTube
857K
@gtworld · Target: 1M subs
Facebook
543.1K
Primary reach platform
X / Twitter
90.8K
Maintenance only
Monthly Follower Growth · GT World EU · All Platforms
Apr 2025 – Mar 2026 · 12 Months
All data is for GT World Challenge Europe (EU flagship). TikTok data ends Nov 2025. X ends Feb 2026.
If You Add 3 New Pillar Posts Per Week + Seasonal Off-Season Boost
Based on IG cadence · New pillars assumed at 70% of average reel reach (new format, warming audience)
Current State
30.5 /wk
IG posts/week · 350.8 followers/day avg
+ 3 New Pillars
33.5 /wk
Year-round · est. +24/day extra followers
+ Pillars + Off-Season Boost
38.5 /wk
Aug–Nov only · est. off-season rate +438/day (vs ~157/day historic)
Section 04
What The Data Tells Us
Strategic findings from the full 12-month data period
Race Weekends Drive Spikes
Every major peak across all platforms correlates with race weekends. June 2025 produced 9.6M Facebook views and 19.9K new Instagram followers in a single month · the year's highest performing period across all channels.
So What

The calendar is your content plan. That has to change.

Reels = 40% of Facebook Views
Reels generated 20.6M views from just 43 posts · 21% of the content mix. Photos generated 15.1M views from 142 posts. Short-form video delivers 3–4× the reach per post of static formats and should be the primary content lever.
So What

16% engagement at 2.7 videos per week is a resource allocation problem, not a content problem.

Instagram ER: Macro Tier Strong
2.71% engagement rate places GT World firmly in the "Strong" band for Macro accounts (100K–1M followers), where the benchmark is 1.5–3.5%. The top reel hit 4M+ views with 138K likes · demonstrating ceiling potential when content lands.
So What

Reels are 21% of posts and 40% of views. The format mix is wrong.

TikTok Engagement is Exceptional
16% combined engagement rate (likes+comments+shares/views) vs the industry average of 2–4%. The top video hit 2.05M views and 302K likes in April 2025. Race weekend spikes are clearly visible in the monthly trend data.
So What

Aug–Nov is the biggest missed opportunity in the calendar. It is also the easiest to fix.

European Core + Global Reach
Instagram's audience is 37% Western European · directly matching GT World's racing geography (Italy, France, Germany, UK). Facebook reaches a much broader global audience with Brazil #1 and Indonesia #2, indicating strong brand awareness beyond the core racing market.
So What

37% Western European on Instagram. The audience matches the racing geography exactly.

Young Male Demographics
Instagram's 18–34 age bracket accounts for 69.3% of the audience; Facebook skews older at 25–44 (72%). There is a clear opportunity to develop next-generation fans through Instagram Reels and TikTok short-form · both platforms over-index for the 18–24 cohort.
So What

69% of the Instagram audience is 18–34. This is the growth demographic for the sport.

H2 2025 Off-Season Content Gap
Aug–Nov 2025 saw a sustained reduction in reach and follower growth across all platforms. TikTok dropped from 3.76M views in May to 511K in November. The off-season period represents the largest single opportunity to defend and grow audience · currently under-served by content volume and variety.
So What

Aug–Nov is the biggest missed opportunity in the calendar. It is also the easiest to fix.

Instagram Save Rate Signals Value
A 0.37% save rate indicates fans are actively bookmarking posts for re-consumption · a strong indicator of evergreen content value. Saves are a key signal for the Instagram algorithm and also flag content types worth amplifying through paid distribution or repurposing across other channels.
So What

0.37% save rate signals evergreen value. These are the formats to scale.

YouTube: 27.5M Period Views
857K subscribers and 27.5M views from 1,273 videos published in the period. 2.37% ER sits above the YouTube benchmark. Shorts (121 videos) lead average views at 37.8K. The top period video hit 973.7K views · a strong foundation for a 1M subscriber push with increased short-form cadence.
So What

27.5M views on 857K subscribers. The audience is there. Shorts will accelerate it.

12-Month Summary Totals
Total Reach + Views
119.5M
FB + IG + TT + X
Total Interactions
7.3M
All engagement types
New Followers Gained
319K+
Across IG + TT + FB + X
Peak Month
June '25
Race season peak
Best Reach Platform
Facebook
50.9M views
Best Engagement
TikTok
16% engagement rate
Audience Demographics
IG + FB only
⚠ Full cross-channel audience demographics require additional analytics access. Figures shown are GT World EU (Instagram + Facebook) only. TikTok, YouTube, and X audience breakdowns are not currently available from this data export. Broader cross-channel audience profiling is recommended as a next step.
Facebook · Age & Gender Profile
Men 92.1% Women 7.9%
18–24
6.7%
25–34
46.4%
35–44
25.9%
45–54
12.8%
55–64
5.5%
65+
2.7%
Top Countries
🇧🇷 Brazil10.2% 🇮🇩 Indonesia6.2% 🇮🇹 Italy4.8% 🇧🇩 Bangladesh4.3% 🇹🇭 Thailand3.8% 🇫🇷 France3.7% 🇺🇸 USA3.7% 🇬🇧 UK3.5% 🇩🇪 Germany3.0% 🇲🇾 Malaysia3.0%
Instagram · Age & Gender Profile
Men ~90% Women ~10%
18–24
31.2%
25–34
38.1%
35–44
17.7%
45–54
8.6%
55–64
3.2%
65+
1.2%
Top Countries
🇮🇹 Italy10.2% 🇺🇸 USA10.0% 🇫🇷 France9.4% 🇬🇧 UK7.9% 🇩🇪 Germany6.8% 🇧🇷 Brazil5.9% 🇮🇩 Indonesia4.2% 🇪🇸 Spain3.8% 🇲🇽 Mexico3.1% 🇧🇪 Belgium2.7%
Section 05
Where You Will Go
YouTube · TikTok · Instagram · current trajectories vs prioritised scenarios · 4.5-year interactive projection
Subscriber & Follower Projection · YouTube · TikTok · Instagram (Current vs Prioritised)
Mar 2026 baseline · 54-month projection · Solid lines = current rate · Dashed = prioritised scenario · 1M milestone shown as reference.
Channel Growth Priorities · Current Trajectory vs Prioritised Scenario
All projections directional · TikTok rate extrapolated from Apr–Nov 2025 data · Assumes no paid amplification
YouTube · Scale Priority
Jan 2027
1M milestone · current trajectory
+474/day current
+948/day prioritised
→ 1M by Aug 2026 (Shorts focus)
24.5 uploads/wk · 27.5M period views
TikTok · Growth Engine
Sep 2032
1M milestone · current rate (extrapolated)
+325/day current
+972/day prioritised
→ 1M by Jun 2028 (7+ vids/wk)
Currently only 2.7 vids/wk · under-deployed
Instagram · Brand Depth
Jun 2029
Beats DTM (IG 623K gap) at current rate
+350/day current
+1.1K/day Full Throttle
→ Beats DTM by Apr 2027 (C)
11.9 reels/wk · 2.71% ER
Facebook · Reach Amplifier
50.9M
period views · largest reach channel
+142/day followers
Reels = 40% views from 21% posts
Repurpose, don't over-invest
543K followers · medium priority
Current Posting Cadence · All GT World EU Channels
Instagram
30.5
posts per week
621 reels · 478 carousels · 489 images
11.9 reels/week · 1,588 total posts/year
Facebook
7.4
posts per week
68 photos · 12 videos · 6 reels
96 posts · Dec 2025–Mar 2026 period
TikTok
2.7
videos per week
138 total videos
Feb 2025–Jan 2026 · short-form only
YouTube
24.5
videos per week
1,273 videos uploaded
April 2025–March 2026 · incl. Shorts
Average Metrics Per Post · By Format & Network
Instagram · Average Per Post by Format
Format Count Avg Reach Avg Likes Avg Shares
Reels62184.2K8.8K351
Carousels47834.4K4.3K-
Images48937.5K3.0K-
Facebook · GTW EU · Avg Per Post
Reels (6)
68.8K
avg reach
Videos (12)
36.5K
avg reach
Photos (68)
24.5K
avg reach
TikTok · GTW EU · Avg Per Video (138 videos)
Views
121.0K
Likes
18.3K
Shares
1.1K
ER%
16.0%
⚠ Projections are directional estimates. Assumes competitors maintain current follower counts and no paid amplification. Quality multiplier based on format mix shift to higher-reach content types.
Section 06
Where GT World Stands
Single active accounts · Instagram · Facebook · YouTube · TikTok · March 2026

GT World is #6 in its competitive set today. The three growth targets in this report change that.

#AccountInstagramFacebookYouTubeTikTokTotal
1Formula 141.0M16.0M13.5M14.0M84.5M
224H Le Mans1.2M1.3M217K843.8K3.6M
3FIA WEC1.3M600K1.1M537K3.5M
4IMSA Racing1.0M365K1.6M421.2K3.4M
5DTM623K753K376K249K2.0M
6GT World210.4K543.1K858K227.5K1.84M
7ADAC 24h508K132K185K474K1.3M

GT World figures reflect single active accounts per platform following consolidation. Competitor figures are publicly reported March 2026.

The Gap
Gap TodayCloses At Current Rate
GT World vs DTM160K behindAugust 2026
GT World vs IMSA1.56M behind2029
GT World vs FIA WEC1.66M behind2029
YouTube to 1M143K to goJanuary 2027

These are not targets. They are what happens if nothing changes. The growth targets in this report accelerate all of them.

Section 07
Share of Voice & Growth Race
Network distribution across owned channels · Channel share across the network · Time-to-overtake projections
Motorsport Universe · Share of Voice
GT World's Position in the GT & Endurance Racing Category
Combined reach (IG+FB+YT+TT) across GT/Endurance motorsport properties · Formula 1 excluded to show category context
GT World Challenge
3.3M
19%
24h Le Mans
3.6M
20%
FIA WEC
3.5M
20%
IMSA Racing
3.4M
19%
DTM
2.0M
11%
ADAC 24h Nürburgring
1.3M
7%
Growth Race · Time-to-Overtake at Current Daily Growth Rate
GT World EU vs Competitors
vs DTM · 2.0M total
Aug 2026
Projected overtake date
GTW EU: 1.8M DTM: 2.0M
Gap: 162.5K · Rate: +1.3K/day · ~125 days away
vs IMSA · 3.4M total
Aug 2029
Projected overtake date
GTW EU: 1.8M IMSA: 3.4M
Gap: 1.6M · Rate: +1.3K/day · ~1221 days away
vs FIA WEC · 3.5M total
Nov 2029
Projected overtake date
GTW EU: 1.8M WEC: 3.5M
Gap: 1.7M · Rate: +1.3K/day · ~1314 days away
GT World Challenge (EU → Global) vs Competitors
GT World Challenge vs IMSA Racing
Jul 2026
Projected date to overtake IMSA
Current gap
147.7K
~114 days
GTW CHALLENGE
3.3M
IMSA RACING
3.4M
Based on current GTW EU daily rate of +1.3K/day across owned accounts.
GT World Challenge vs FIA WEC
Oct 2026
Projected date to overtake FIA WEC
Current gap
268.5K
~207 days
GTW CHALLENGE
3.3M
FIA WEC
3.5M
Based on current GTW EU daily rate of +1.3K/day across owned accounts.
⚡ Projections assume constant current growth rates. GTW Challenge rate is conservative · uses EU-tracked daily rate only. Competitor counts static as of March 2026.
Section 08
Content Strategy
Current narrative analysis · Recommended content pillars · Off-season growth framework
Current State · What the Data Shows
Strong Season Peaks · Single Narrative
The data shows a clear, consistent pattern: race weekend posts drive all major spikes across every platform. The dominant caption strategy is ticket sales · "Get your tickets →" drives the highest engagement, reach and follower acquisition events.

This works exceptionally well during season but creates pronounced valleys in H2 when the calendar is quiet. The line graph should look like an upward curve · instead it oscillates. The opportunity is to flatten the trough and amplify the peak.
Jun 2025
IG peak · 19.9K new followers
Spa 24H race weekend
9.6M
FB views · Jun 2025
Single race weekend
−86%
TikTok drop
May → November 2025
Recommendation
Keep the race weekend narrative and ticket-driving CTA · it's your biggest performance driver.

Introduce 5 complementary pillars that activate between race weekends. These build audience depth, broaden appeal, and create content that performs year-round.

Combined with increased reel cadence, this can flatten the off-season trough into an upward growth curve.
Content Pillars · Recommended Framework
Keep · Core
🏁
Race Weekend
The proven formula. Race build-up, live moments, podium content, behind-the-scenes pit lane, ticket CTAs. This is what drives spikes.
Cadence: Every race weekend · Formats: Reels, Stories, Carousels, Live
New Pillar
🏆
Pedigree
Show the history. Archive race footage, legendary battles, iconic cars from the GT3/GT4 era. Motorsport fans are deeply nostalgic · historical content creates emotional connection and performs year-round.
Cadence: 2–3×/week off-season · Formats: Short reels, throwback carousels
New Pillar
🎮
Learn to Race
Hot laps, onboard footage with no commentary · raw speed content. Let the car do the talking. High-rewatch videos that drive saves and shares. Pure motorsport for real fans.
Cadence: 2×/week · Formats: Reels (15–60s), raw onboard TikTok
New Pillar
🕹️
Be the Best
Sim racing to real racing. The journey from iRacing/ACC to a real GT3 car. Content for the aspirational audience who wants to be there. Sim split-screens, driver tips, mental performance.
Cadence: 1–2×/week · Formats: Series format, mini-docs, TikTok duets
New Pillar
🚗
Drive the Dream
From road to race. Real stories of GT World drivers who went from road cars to GT3. Spotlight on customer racing. Crossover content that speaks to high-performance car owners and aspiring racers.
Cadence: 1×/week · Formats: Long-form reels, YouTube mini-doc series
New Pillar
🔧
What Are You Working With
Go deep on the cars. GT3 car reviews, Manufacturer deep dives, tech breakdowns, aero explainers. For the enthusiast who wants to know everything about the machinery. Strong save and share signal.
Cadence: 1–2×/week · Formats: Long carousel, YouTube explainer, IG guide
Industry Benchmark

Comparable motorsport and automotive accounts implementing year-round pillar content report a 40–70% reduction in off-season traffic decline. The opportunity here is structural, not marginal.

Section 09
Facebook
Performance Analysis · March 30, 2025 – March 30, 2026 · 366 Days
Total Views
50.9M
Avg 139K/day
Interactions
918.9K
Likes, comments, shares
New Follows
52.0K
Net page growth
Total Followers
543.6K
Lifetime page followers
Engagement Metrics
137 posts analysed (Dec 2025–Mar 2026) · 543,588 followers · Page-level data 12 months
3.52%
Reach Engagement Rate
(Reactions + comments + shares) ÷ avg reach × 100
✓ Strong
Facebook page benchmark: 1–3%
28.9K
Avg Reach per Post
Unique accounts reached per post
5.3% of total follower base
Note: Post-level data covers Dec 2025–Mar 2026 (137 posts). Reels drive 40% of all views from just 21% of content. Facebook ER benchmarks differ from Instagram · reach-based ER (3.52%) is the primary performance signal.
Daily Views Trend · 366 Days
Daily New Followers Trend
Content Format Performance
Views by Format
Reels
20.6M
Photos
15.1M
Links
9.5M
Multi-photo
5.1M
Interactions by Format
Reels
561.5K
Photos
219.2K
Multi-photo
89.7K
Reels = 40% of views from 21% of posts
Top Posts by Reach
Dec 2025 – Mar 2026 · GT World Challenge Europe · 96 posts analysed
# Caption Type Published Reach Views React. Cmts Shares Clicks Dur. ER%
1🖼Photo(no caption)PhotosJan 03, 2026178.8K243.5K1.5K682588.0K-0.8%
2▶ReelsYou just let us know, @maxverstappen1 😉 #GTWorldEurope | #Spa24H 🎥 @r…ReelsJan 14, 2026172.4K231.4K7.8K153826.7K23s4.5%
3▶VideoLe premier virage du circuit Paul Ricard 😍 Plus très longtemps avant qu…VideosJan 27, 2026122.2K133.5K6.5K731771.1K30s5.4%
4🖼Photo(no caption)PhotosJan 20, 2026107.4K148.8K1.9K931023.3K-1.8%
5▶ReelsHere they come 😎 A view like no other for the race start at the Nürburg…ReelsFeb 09, 2026102.6K115.5K4.5K131001.0K16s4.4%
6▶VideoBouncing through 🔀 One of the views of the season, watching a train of …VideosFeb 18, 202680.8K86.0K4.5K812852929s5.5%
7▶Video59 cars. 6 hours. Paul Ricard. 🚀🇫🇷 We are just 13 Days away until it's …VideosMar 29, 202679.2K90.9K2.4K126264927s3.1%
8🖼Photo(no caption)PhotosJan 17, 202656.9K79.0K83215362.5K-1.5%
9🖼Photo(no caption)PhotosFeb 26, 202656.8K87.2K86962818.0K-1.5%
10▶ReelsWinning combination 😈 Ride onboard the #63 GRT Grasser Racing Team Lamb…ReelsJan 09, 202656.6K62.2K2.5K247870144s4.4%
11🖼Photo(no caption)PhotosFeb 26, 202654.2K78.2K766291491.3K-1.4%
12▶ReelsHeading out 🫡 #GTWorldEurope | #BrandsHatch #GT3 #MotorsportReelsJan 19, 202646.1K46.6K1.3K172469925s2.8%
13🖼Photo(no caption)PhotosFeb 04, 202645.9K60.6K70683321.2K-1.5%
14🖼Photo(no caption)PhotosFeb 07, 202645.5K65.6K1.5K9593.3K-3.3%
15▶VideoThey did not give an inch! 🤯VideosMar 29, 202644.9K48.4K1.2K15381.3K60s2.6%
Note: Post-level data Dec 2025–Mar 2026 only. GT World Challenge Europe page. ER% = Reactions ÷ Reach. Reels drive highest reach at avg 68.8K per post.
Next 12 Months

Facebook's role is reach amplification. Reels are 21% of posts and 40% of views. Shifting format mix toward Reels is the single highest-leverage action on this platform. Target: 60M views in the next 12-month period.

Section 10
Instagram
Performance Analysis · March 30, 2025 – March 28, 2026 · 364 Days
Total Reach
31.5M
Unique accounts reached
Interactions
1.96M
Likes, comments, saves
New Follows
127.9K
Avg 351/day
Total Followers
210.4K
Lifetime followers
Engagement Metrics
1,588 posts analysed · 210,446 followers (Macro tier)
2.71%
Engagement Rate
(Avg likes + avg comments) ÷ followers × 100
✓ Strong Performance
Macro tier benchmark: 1.5–3.5%
0.37%
Save Rate
Avg saves ÷ avg reach × 100
High-value evergreen signal
54.7K
Avg Reach per Post
Average unique accounts reached
26.0% of total follower base
Instagram Engagement Rate · Benchmark Tier Comparison
TierER Strong RangeGT World Status
Mega (1M+) 0.5% – 1.5% N/A
Macro (100K–1M) 1.5% – 3.5% ✓ 2.71% Strong
Mid (10K–100K) 3% – 6% N/A
Micro (<10K) 6%+ N/A
Avg Per Post by Format · 911 GTW EU Posts · Mar 2025–Mar 2026 * GTW EU (gtworldcheu) data only
Format Posts Avg Views Avg Reach Avg Likes Cmts Shares Saves ER%*
Reel 345 136.2K 84.2K 8.8K 34 351 454 10.3%
Image 354 76.3K 39.2K 3.2K 19 114 98 8.7%
Carousel 212 75.2K 31.9K 4.1K 32 100 162 13.8%
Story 824 8.3K 7.5K - - - - -
ER% = (Likes + Comments + Shares + Saves) ÷ Reach × 100 · Avg across all posts: 10.39% (mean) / 9.58% (median) · Carousels lead on ER%, Reels lead on absolute reach
Daily Reach Trend · 364 Days
Daily New Followers Trend
Audience · Age & Gender
Men ~90% Women ~10%
18–24
31.2%
25–34
38.1%
35–44
17.7%
45–54
8.6%
55–64
3.2%
65+
1.2%
Top Countries
🇮🇹 Italy10.2% 🇺🇸 USA10.0% 🇫🇷 France9.4% 🇬🇧 UK7.9% 🇩🇪 Germany6.8% 🇧🇷 Brazil5.9%
Top 20 Posts by Views
794 unique posts analysed · Mar 2025 – Mar 2026
# Preview Caption Type Date Views Likes Comments Saves
1 Post The moment that changed it all… Pier Guidi, leading the 202…Reel06/18/20254.0M69.4K2534.7K
2 Post WHEEL BANGING 🥊🥊🥊 It’s the fight for the final step on the …Reel10/12/20251.9M138.5K3285.7K
3 Post Monza is brutal. On paper it might seem like a fast circuit…Reel06/02/20251.6M197.0K55016.5K
4 Post No words needed 😍 - @gtworldcheu X @circuit_spa_francorchamp…Reel06/26/20251.5M190.6K22711.0K
5 Post This is what it means. @grasserracingteam | #GTWorldEurope …Reel06/29/20251.4M122.2K2985.1K
6 Post Barcelona’s Endurance Winners 🇪🇸6️⃣ Six times has Barcelona…Image10/07/20251.3M24.9K36819
7 Post Shoutout to the mirror for not surviving that plot twist. @r…Reel05/03/20251.3M25.8K510
8 Post Pure emotion 🥹🎙️ Relive the moment Valentino Rossi scored h…Reel07/15/20251.1M97.2K7926.3K
9 Post RACING INTO RETTIFILO 🫨🔥 We are underway at Monza for the t…Reel06/01/2025960.1K85.3K2033.0K
10 Post Push push push 😭😭😭 José Close pushes his Ford Mustang acros…Reel06/24/2025862.2K51.6K1142.1K
11 Post #46 is SO back 🔥 You didn’t really think Vale would miss ou…Carousel04/10/2025858.5K15.2K780
12 Post Motorsport’s worst kept secret is finally OFFICIAL!!! Max jo…Carousel03/09/2026811.7K75.1K4410
13 Post Sharing these moments, together 🫶 Yes the cars, teams, and …Reel05/11/2025811.5K78.1K2304.6K
14 Post ✨ The Night at @crowdstrike24hoursofspa 🤯 🚁 : @dronec3cReel07/01/2025693.4K88.3K1040
15 Post NEW LIVERY 🎨🐎 The #65 Haupt Racing Team Ford Mustang will r…Carousel08/27/2025671.1K24.2K801.6K
16 Post Racing & Party 🤘🎆 #Crowdstrike #Spa24HReel06/28/2025645.8K56.8K1124.0K
17 Post We’ve waited four years. But the Toyota GR GT3 has AT LAST o…Carousel12/05/2025596.4K24.3K1381.1K
18 Post 🏆 SPA 24 HOURS - OVERALL WINNERS 🇧🇪 History. Lamborghini ha…Image06/29/2025562.9K10.2K100315
19 Post THEY’VE DONE IT! 👏🏆 Valentino Rossi and Raffaele Marciello …Reel07/19/2025528.5K16.7K150533
20 Post No one: Absolutely no one: Us: „Let’s take an iconic group s…Carousel06/25/2025505.8K39.6K1030
Next 12 Months

@gtworldchallenge is the single active account. The consolidation baseline is 210.4K. Target: 400K by end of the 2026 season · the first milestone on the path to 1M. Driven by Reels cadence increasing from 11.9 to 18+ per week. Every piece of content from every dormant account now points here.

Section 11
TikTok
Performance Analysis · February 1, 2025 – January 31, 2026 · 365 Days
Video Views
19.9M
Avg 54.4K/day
Shares
172.8K
0.87% share rate
New Followers
126.8K
Avg 347/day
Avg Views/Video
121K
From 138 videos
Engagement Metrics
138 videos analysed · View-based ER (TikTok standard)
16.0%
Engagement Rate
(Likes + comments + shares) ÷ views × 100
↑ Exceptional
TikTok industry avg: 2–4%
0.87%
Share Rate
Avg shares ÷ avg views × 100
Distribution virality signal
121.0K
Avg Views per Video
Mean views across 138 videos
Top video: 2.05M views

TikTok industry average: 2–4%. GT World: 16%. This is not a content problem.

Deployment Gap

Current output: 2.7 videos per week. Target output: 7+ per week. The engagement rate justifies the investment. This is the most under-deployed channel in the portfolio relative to its performance.

Daily Video Views Trend · 365 Days
Daily New Followers Trend
Top 20 Videos by Views
138 videos analysed · Feb 2025 – Jan 2026
# Preview Caption / Title Date Views Likes Comments Shares
1 Video Hypnotic view😵‍💫 #fyp #fy #fyppp #foryour #foryourepage #gt…2025/04/212.1M302.3K85317.9K
2 Video Don’t blink or you’ll miss it👀 #GTWorldChEU #GT3 #Motorsport…2025/02/271.6M302.0K62621.8K
3 Video Take 20 seconds and enjoy the view🥺 #GTWorldEurope #GtWorld …2025/05/081.5M166.7K5457.0K
4 Video What a good trip for this tyre🫣 #GTWorldEurope #fyp #foryour…2025/07/311.4M152.7K47717.6K
5 Video Can’t wait to see this again🥺 #fyp #foruyou #fy #gt #gtworld…2025/03/25988.5K189.7K5178.8K
6 Video Chasing👀 #fyp #fy #fyppp #foryour #foryourepage #gtworldcheu…2025/04/27933.1K32.5K65838
7 Video Pit exit , raw sound👀 #GTWorldEurope #GtWorld #fyp #fy #fypp…2025/05/16658.1K71.7K2402.8K
8 Video Admin couldn’t help with this sound🤭 #GTWorldEurope #fyp #c…2025/09/23555.9K127.6K48518.9K
9 Video Did you spot the 2 cars on the left🤓 #GTWorld #GTWorldEurope…2025/06/04534.0K87.9K2784.0K
10 Video Just flying around🤓 #GTWorldEurope #fyp #carsoftiktoks #raci…2025/10/03505.6K85.9K1494.0K
11 Video Definitely no sun for this first day of Prologue but some pr…2025/03/10411.0K93.6K1083.9K
12 Video Just a peaceful view🤓 #GTWorldChEU #GT3 #Motorsport #fyp #gt…2025/03/08269.0K58.6K1502.5K
13 Video Sprint cup done and dusted and what an action packed weekend…2025/09/29264.0K66.5K932.6K
14 Video Thing to live once : #spa24h parade😮‍💨 #GTWorldChEU #GT3 #Mo…2025/03/03216.7K40.0K762.0K
15 Video Only 3️⃣ more DAYS until we hit back the track for the Prolo…2025/03/07216.1K43.9K992.5K
16 Video The weekend begins 🎶 #GTWorldEurope #fyp #carsoftiktoks #car…2025/08/30215.1K52.0K1692.8K
17 Video On the edges🥹 #GTWorldEurope #fyp #carsoftiktoks #racing #fo…2025/09/01205.7K25.9K146862
18 Video Do you think we look good?🥺 #GTWorld #GTWorldEurope #fyp #fy…2025/05/03202.5K39.8K1001.3K
19 Video Train coming up🚂 #GTWorldEurope #fyp #carsoftiktoks #racing …2025/09/12179.8K33.5K1041.8K
20 Video Battle scars 🤺 #GTWorld #GTWorldEurope #gtworldcheu #gtworld…2025/06/03178.9K26.1K401.1K
Next 12 Months

TikTok moves from 2.7 to 7+ videos per week. At current ER this unlocks an estimated additional 8–10M views per year. Target: 450K by end of the 2026 season · the first milestone on the path to 1M.

Section 12
X / Twitter
Performance Analysis · March 27, 2025 – February 28, 2026 · 339 Days
Impressions
8.82M
Total post impressions
Engagements
625.7K
All engagement types
Likes
223.9K
Total post likes
Reposts
25.1K
Content reshares
New Follows
12.6K
Follower growth
Eng Rate
7.1%
Engagements ÷ impressions
Daily Impressions Trend · 339 Days
Daily Engagements Trend
Daily Likes Trend
Daily New Followers Trend
📋
Post-Level Data Not Available
X analytics data available at account overview level only. Individual post metrics require scraping · ready to run when requested.
Section 13
YouTube
Channel Overview · Scraped March 30, 2026 · Period: Mar 30, 2025 – Mar 30, 2026
Subscribers
857K
Channel total (all-time)
Period Views
27.5M
Mar 2025 – Mar 2026
Period Videos
1,273
Published in period
Avg Views/Video
21.6K
Across 1,273 videos
Top Video Views
973.7K
Race 1 · Mandalika · Asia
Channel Trajectory

The GTWorld YouTube channel is on course to cross 1M subscribers in January 2027 at current trajectory · or August 2026 with increased Shorts output. At 857K subscribers and 214M lifetime views it is already the largest GT racing channel on YouTube. The 1M milestone unlocks algorithm distribution benefits and positions the channel as the definitive home of GT racing content online.

The Shorts Opportunity

Shorts are 9.5% of videos and generate the highest average views of any format. Increasing from 121 Shorts per year to 3+ per week adds an estimated 3.9M additional annual views with no additional production cost.

Engagement Metrics
1,273 videos in period · 857K subscribers · Mar 2025–Mar 2026
2.37%
Engagement Rate
(Avg likes + avg comments) ÷ avg views × 100
✓ Strong
YouTube benchmark: 1–4% is strong
2.33%
Like Rate
Avg likes ÷ avg views × 100
503.9 avg likes per video
21.6K
Avg Views per Video
Mean across 1,273 period videos
Top video: 973.7K views
37.8K
Shorts Avg Views
121 videos <60s · highest avg format
vs 23K long-form · 9.2K mid-length
Format breakdown: Shorts (121 videos) avg 37.8K views · Long-form live streams (892 videos) avg 23K views · Mid-length highlights (260 videos) avg 9.2K views. Live race streams dominate total view count. Shorts outperform per-view basis.
Top 20 Videos · Mar 2025 – Mar 2026
1,273 videos published in period · Thumbnails link to YouTube
# Thumbnail Title Date Views Likes Comments Duration
1thumbnailLIVE | Race 1 | Mandalika | GT World Challenge Asia 202…2025-05-10973.7K15.3K8941:42:30
2thumbnailLIVE | Race (First 11 Hours) | Meguiar’s Bathurst 12 Ho…2026-02-15829.8K20.9K14311:55:01
3thumbnailLIVE | Race 1 | Sepang | GT World Challenge Asia 20252025-04-12566.3K5.4K911:44:45
4thumbnailExtended Highlights | Race | Nürburgring 2025 | GT Wor…2025-09-01464.8K6.0K9126:44
5thumbnailLIVE | Race | Monza | GT World Challenge Europe powered…2025-06-01356.3K5.7K474:10:50
6thumbnailExtended Race Highlights | Monza 2025 | GT World Challe…2025-06-02339.7K3.8K7640:04
7thumbnailLIVE | Race | Silverstone 500 | British GT 20252025-04-27280.4K3.4K243:37:21
8thumbnailLIVE | Race | Circuit Paul Ricard | GT World Challenge …2025-04-12267.9K5.5K577:10:36
9thumbnailLIVE | Race 2 | Mandalika | GT World Challenge Asia 202…2025-05-11261.7K5.5K3351:42:46
10thumbnailLIVE | Race | Indy 8 Hour 2025 + IGTC + GTWC America2025-10-19261.5K5.1K659:20:42
11thumbnailLIVE | Race 1 | Brands Hatch | GT World Challenge Europ…2025-05-04256.1K3.6K421:51:21
12thumbnail🇬🇧 LIVE | Race | Suzuka 1000km | Intercontinental GT Ch…2025-09-14234.7K5.9K628:00:29
13thumbnailHUGE Drama as Aston Martin Rolls in P1 Battle! | ADAC R…2025-06-22227.7K2.4K5478:27
14thumbnailCarnage on the Mountain | 2026 Bathurst 12 Hour + #IGTC2026-02-15213.4K2.6K6791:15
15thumbnailLIVE | Race | Nürburgring | GT World Challenge Europe p…2025-08-31199.5K4.3K544:05:36
16thumbnailIncredible angle, INCREDIBLE overtake! 😮‍💨2026-03-06191.8K4.7K570:19
17thumbnailLIVE | Practice 5+6 | Meguiar’s Bathurst 12 Hour + #IGT…2026-02-14188.9K4.4K193:54:21
18thumbnailMassive fireball crash at Misano. Driver walks away!2025-07-20180.9K2.5K1851:02
19thumbnailLIVE | Race 2 | Brands Hatch | GT World Challenge Europ…2025-05-04179.0K3.6K252:11:31
20thumbnailLIVE | Race | Donington Park | British GT 20252025-04-06179.0K3.1K292:40:30
Next 12 Months

1M subscribers. The path is clear · more Shorts, same live race output, same highlight cadence. No new resources required. Reallocation only.