GT World is #6 in its competitive set today. The three growth targets in this report change that.
| # | Account | YouTube | TikTok | Total | ||
|---|---|---|---|---|---|---|
| 1 | IMSA | 1,051,451 | 592,928 | 1,650,000 | 414,600 | 3,708,979 |
| 2 | FIA WEC | 1,313,882 | 601,079 | 1,170,000 | 538,600 | 3,623,561 |
| 3 | 24 Heures du Mans | 1,259,234 | 1,330,712 | 218,000 | — | 2,807,946 |
| 4 | Supercars Championship | 535,918 | 1,352,114 | 305,000 | 449,800 | 2,642,832 |
| 5 | DTM | 625,266 | 754,414 | 377,000 | 250,500 | 2,007,180 |
| 6 | GT World Challenge Europe | 219,158 | 542,574 | 865,000 | 227,800 | 1,854,532 |
| 7 | Super GT | 334,549 | — | 388,000 | 62,200 | 784,749 |
| 8 | GT World Challenge America | 139,468 | 540,996 | — | — | 680,464 |
| 9 | Nürburgring / VLN | 146,258 | 79,953 | 168,000 | — | 394,211 |
| 10 | CrowdStrike 24H Spa | 98,228 | 203,481 | — | — | 301,709 |
| 11 | Intercontinental GT Challenge | 68,959 | 204,052 | — | — | 273,011 |
| 12 | GT World Challenge Asia | 44,704 | 73,831 | — | — | 118,535 |
| 13 | GT World Challenge Australia | 20,691 | 13,790 | — | — | 34,481 |
GT World figures reflect single EU account per platform. Competitor figures are publicly reported Apr 11, 2026. Ranked by combined IG+FB+YT+TT audience.
| GTW EU | Competitor | Gap Today | Closes At Current Rate | |
|---|---|---|---|---|
| GT World vs DTM | 1,854,532 | 2,007,180 | 152,648 behind | August 2026 |
| GT World vs IMSA | 1,854,532 | 3,708,979 | 1,854,447 behind | 2029 |
| GT World vs FIA WEC | 1,854,532 | 3,623,561 | 1,769,029 behind | 2029 |
| YouTube to 1M | 865,000 | 1,000,000 | 135,000 to go | January 2027 |
These are not targets. They are what happens if nothing changes. The growth targets in this report accelerate all of them.
Across confirmed channels, GT World added an average of 1,274 new followers per day during the period.
GT World currently operates as a distributed approach with different Instagram and Facebook pages per region · 5 active Instagram accounts with no primary, one TikTok account, one YouTube channel (@gtworld), and no primary Facebook page. Instagram and Facebook are being transitioned into global GT World Challenge accounts (@gtworldchallenge as primary), consolidating the brand under a single worldwide presence. All regional and sibling accounts will be moved into dormant feeder accounts that republish and drive content to the main account. The figures in this report reflect the single active account per platform.
The calendar is your content plan. That has to change.
16% engagement at 2.7 videos per week is a resource allocation problem, not a content problem.
Reels are 21% of posts and 40% of views. The format mix is wrong.
Aug–Nov is the biggest missed opportunity in the calendar. It is also the easiest to fix.
37% Western European on Instagram. The audience matches the racing geography exactly.
Aug–Nov is the biggest missed opportunity in the calendar. It is also the easiest to fix.
0.37% save rate signals evergreen value. These are the formats to scale.
27.5M views on 857K subscribers. The audience is there. Shorts will accelerate it.
Comparable motorsport and automotive accounts implementing year-round pillar content report a 40–70% reduction in off-season traffic decline. The opportunity here is structural, not marginal.
| # | Caption | Type | Published | Reach | Views | React. | Cmts | Shares | Clicks | Dur. | ER% | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 🖼Photo | (no caption) | Photos | Jan 03, 2026 | 178.8K | 243.5K | 1.5K | 682 | 58 | 8.0K | - | 0.8% |
| 2 | ▶Reels | You just let us know, @maxverstappen1 😉 #GTWorldEurope | #Spa24H 🎥 @r… | Reels | Jan 14, 2026 | 172.4K | 231.4K | 7.8K | 153 | 82 | 6.7K | 23s | 4.5% |
| 3 | ▶Video | Le premier virage du circuit Paul Ricard 😍 Plus très longtemps avant qu… | Videos | Jan 27, 2026 | 122.2K | 133.5K | 6.5K | 73 | 177 | 1.1K | 30s | 5.4% |
| 4 | 🖼Photo | (no caption) | Photos | Jan 20, 2026 | 107.4K | 148.8K | 1.9K | 93 | 102 | 3.3K | - | 1.8% |
| 5 | ▶Reels | Here they come 😎 A view like no other for the race start at the Nürburg… | Reels | Feb 09, 2026 | 102.6K | 115.5K | 4.5K | 13 | 100 | 1.0K | 16s | 4.4% |
| 6 | ▶Video | Bouncing through 🔀 One of the views of the season, watching a train of … | Videos | Feb 18, 2026 | 80.8K | 86.0K | 4.5K | 8 | 128 | 529 | 29s | 5.5% |
| 7 | ▶Video | 59 cars. 6 hours. Paul Ricard. 🚀🇫🇷 We are just 13 Days away until it's … | Videos | Mar 29, 2026 | 79.2K | 90.9K | 2.4K | 12 | 62 | 649 | 27s | 3.1% |
| 8 | 🖼Photo | (no caption) | Photos | Jan 17, 2026 | 56.9K | 79.0K | 832 | 15 | 36 | 2.5K | - | 1.5% |
| 9 | 🖼Photo | (no caption) | Photos | Feb 26, 2026 | 56.8K | 87.2K | 869 | 62 | 81 | 8.0K | - | 1.5% |
| 10 | ▶Reels | Winning combination 😈 Ride onboard the #63 GRT Grasser Racing Team Lamb… | Reels | Jan 09, 2026 | 56.6K | 62.2K | 2.5K | 24 | 78 | 701 | 44s | 4.4% |
| 11 | 🖼Photo | (no caption) | Photos | Feb 26, 2026 | 54.2K | 78.2K | 766 | 29 | 149 | 1.3K | - | 1.4% |
| 12 | ▶Reels | Heading out 🫡 #GTWorldEurope | #BrandsHatch #GT3 #Motorsport | Reels | Jan 19, 2026 | 46.1K | 46.6K | 1.3K | 17 | 24 | 699 | 25s | 2.8% |
| 13 | 🖼Photo | (no caption) | Photos | Feb 04, 2026 | 45.9K | 60.6K | 706 | 83 | 32 | 1.2K | - | 1.5% |
| 14 | 🖼Photo | (no caption) | Photos | Feb 07, 2026 | 45.5K | 65.6K | 1.5K | 9 | 59 | 3.3K | - | 3.3% |
| 15 | ▶Video | They did not give an inch! 🤯 | Videos | Mar 29, 2026 | 44.9K | 48.4K | 1.2K | 15 | 38 | 1.3K | 60s | 2.6% |
Facebook's role is reach amplification. Reels are 21% of posts and 40% of views. Shifting format mix toward Reels is the single highest-leverage action on this platform. Target: 60M views in the next 12-month period.
| Page | Followers | Posts | Avg Likes | Avg Cmts | Avg Shares | Fan Growth |
|---|---|---|---|---|---|---|
| GT World EU | 542,574 | 930 | 838 | 13 | 41 | +0.7% |
| GTW America | 540,996 | 468 | 98 | 2 | 5 | ~0% |
| GTW Asia | 73,831 | 450 | 275 | 2 | 14 | +2.0% |
| GTW Australia | 13,790 | 325 | 83 | 3 | 4 | +1.6% |
| IGTC * | 204,052 | 378 | 1,660 | 25 | 81 | +0.3% |
| 24H Spa | 203,481 | 122 | 1,015 | 16 | 66 | +0.4% |
| Supercars Championship | 1,352,114 | 3,763 | 1,082 | 58 | 45 | +39.1% |
| FIA WEC | 601,079 | 1,135 | 2,345 | 40 | 135 | +57.4% |
| IMSA | 592,928 | 1,400 | 1,778 | 26 | 82 | +63.4% |
| 24h Le Mans | 1,330,712 | 355 | 1,905 | 28 | 175 | +5.8% |
| DTM | 754,414 | 579 | 1,583 | 23 | 39 | +16.6% |
| 24h Nürburgring | — | 382 | 1,392 | 37 | 46 | — |
| Super GT | — | 1,111 | 405 | 1 | 7 | — |
| Nürburgring / VLN | 79,953 | 529 | 347 | 16 | 15 | +6.6% |
| Page | Date | Caption (excerpt) | Likes | Cmts | Shares |
|---|---|---|---|---|---|
| GT World Challenge Europe — 930 posts | |||||
| GTW EU | 2025-07-15 | Pure emotion — Valentino Rossi scores maiden GT World Challenge victory | 44,764 | 1,058 | 3,564 |
| GTW EU | 2025-06-02 | Monza is brutal. On paper it might seem like a fast circuit... | 27,624 | 408 | 2,056 |
| GTW EU | 2026-01-14 | You just let us know, @maxverstappen1 — #Spa24H | 14,658 | 272 | 141 |
| GTW EU | 2025-06-27 | Eau Rouge. 00:10am. GT3 cars fly through the night | 14,350 | 98 | 763 |
| GTW EU | 2025-06-01 | RACING INTO RETTIFILO — Monza Endurance Cup underway | 13,929 | 191 | 622 |
| Intercontinental GT Challenge — 378 posts (May 2025 – Mar 2026) | |||||
| IGTC | 2025-06-22 | Nailed it | 47,058 | 162 | 1,261 |
| IGTC | 2026-02-14 | Best seat in the house | 36,837 | 219 | 1,453 |
| IGTC | 2026-02-15 | James Golding is out of the car — BRM Audi incident | 21,719 | 148 | 538 |
| IGTC | 2026-02-15 | Mount PanoDRAMA! | 15,416 | 140 | 380 |
| IGTC | 2025-11-13 | Mid November is Macau! Wishing our #IGTC regulars a fast weekend | 13,952 | 59 | 818 |
| 24 Hours of Spa — 122 posts | |||||
| 24H Spa | 2026-02-17 | A better plan than racing at night? ✨ | 41,285 | 277 | 1,900 |
| 24H Spa | 2025-06-24 | A view like no other — Spa-Francorchamps from reigncam | 16,265 | 202 | 1,396 |
| 24H Spa | 2026-03-13 | 3am, flat out in GT3 on Spa — the greatest night race | 15,716 | 36 | 584 |
| 24H Spa | 2025-10-16 | Muller, Niederhauser, Picariello — GT World Challenge Champions | 7,395 | 12 | 243 |
| 24H Spa | 2025-06-04 | Our commentator Thomas Bastin embarked on a sighting lap | 3,632 | 46 | 184 |
| GT World Challenge America — 468 posts | |||||
| GTW America | 2026-02-05 | If you need us, you know where we'll be — #GTCOTA | 4,904 | 12 | 253 |
| GTW America | 2025-10-18 | Kenny Habul, Will Power, and Chaz Mostert — Team Australia thoughts | 1,227 | 29 | 18 |
| GTW America | 2026-01-01 | Wishing you a happy and healthy new year! | 1,052 | 14 | 49 |
| GTW America | 2025-12-25 | Wishing you all a very merry Christmas | 972 | 10 | 35 |
| GTW America | 2025-07-04 | American made — Happy Fourth of July | 971 | 62 | 57 |
| GT World Challenge Asia — 450 posts | |||||
| GTW Asia | 2025-10-19 | The leaders collide! | 10,000 | 53 | 284 |
| GTW Asia | 2025-11-15 | Rollin' into Qualification Race Day — Macau | 4,517 | 17 | 106 |
| GTW Asia | 2026-03-19 | Manufacturers: ASSEMBLE! 10x GT3 brands for Season 8 | 3,531 | 54 | 211 |
| GTW Asia | 2025-05-10 | History is made at Mandalika! LIVE | 3,454 | 147 | 190 |
| GTW Asia | 2026-03-30 | 2026 — No battery management. Just straight up racing | 2,965 | 120 | 268 |
| GT World Challenge Australia — 325 posts | |||||
| GTW Australia | 2025-09-07 | Introducing your 2025 Am Cup Champion, Renee Gracie | 2,849 | 351 | 104 |
| GTW Australia | 2025-05-31 | So much drama in Race 1 start and first corner | 2,145 | 26 | 55 |
| GTW Australia | 2026-03-28 | What a way to start season 2026 | 837 | 19 | 12 |
| GTW Australia | 2025-10-15 | Am Cup Champion Renee Gracie to have a co-driver | 789 | 131 | 21 |
| GTW Australia | 2025-07-09 | When words aren't enough. RIP Tim Miles. 1967-2025. | 767 | 28 | 72 |
| Supercars Championship — 3,763 posts | |||||
| Supercars | 2025-09-06 | Another finish like this at The Bend perhaps? | 493,453 | 5,547 | 21,569 |
| Supercars | 2025-11-27 | Standard Adelaide commute tbh | 168,260 | 500 | 1,892 |
| Supercars | 2025-10-24 | Raw pure beauty | 124,839 | 1,503 | 4,712 |
| FIA WEC — 1,135 posts | |||||
| FIA WEC | 2025-09-07 | Ouch — Makowiecki collides with wall in tricky conditions | 146,108 | 216 | 1,750 |
| FIA WEC | 2025-06-15 | Robert Kubica, Philip Hanson, Yifei Ye — #LeMans24 #Ferrari | 53,115 | 723 | 2,448 |
| FIA WEC | 2025-06-15 | The 24 Hours of Le Mans has chosen its Champion again — Ferrari victory | 43,826 | 1,112 | 3,581 |
| IMSA — 1,400 posts | |||||
| IMSA | 2026-01-25 | Cadillac vs Porsche, Aitken vs Nasr — Rolex 24 at Daytona | 48,738 | 304 | 958 |
| IMSA | 2026-01-24 | Mustang vs Corvette battle 2 hours into the Rolex 24 | 39,077 | 889 | 794 |
| IMSA | 2025-11-17 | What does the new Michelin Pilot Sport Endurance tire feel like? | 36,728 | 452 | 831 |
| 24 Heures du Mans — 355 posts | |||||
| 24h Le Mans | 2025-06-10 | Heaven is a place on earth: ready to race and ready to fight for glory | 37,407 | 568 | 6,157 |
| 24h Le Mans | 2025-06-14 | A steady stream from high above the Mulsanne Straight | 25,574 | 406 | 2,839 |
| 24h Le Mans | 2025-08-04 | Holiday traffic hitting different on the Mulsanne Straight | 23,237 | 250 | 1,494 |
| DTM — 579 posts | |||||
| DTM | 2025-07-06 | Just sit back and enjoy — Norisring #DTM2025 | 85,076 | 590 | 1,623 |
| DTM | 2025-12-22 | Our most viral clip of 2024 | 61,049 | 262 | 1,374 |
| DTM | 2025-10-05 | What an INSANE finale — This is RACING! | 57,517 | 1,122 | 2,471 |
| 24h Nürburgring — 382 posts | |||||
| 24h NBR | 2026-03-27 | Overtaking here is next level — #24hNBR | 43,670 | 312 | 1,305 |
| 24h NBR | 2026-01-10 | Ah sh*t... #24hNBR | 28,290 | 212 | 921 |
| 24h NBR | 2025-12-31 | From 2024, still impossible to skip! The save from Jusuf Owega | 23,365 | 337 | 621 |
| Nürburgring / VLN — 529 posts | |||||
| NLS/VLN | 2026-03-21 | @maxverstappen1 on his victory in NLS2 | 23,788 | 620 | 442 |
| NLS/VLN | 2025-09-27 | @maxverstappen1 after his first qualifying session on the Nordschleife | 10,000 | 262 | 274 |
| NLS/VLN | 2025-09-27 | Verstappen after his first victory in the ADAC Nürburgring Sprint | 8,909 | 198 | 286 |
| Super GT — 1,111 posts | |||||
| Super GT | 2026-02-15 | Osaka Auto Messe 2026 — Super GT pit work video | 27,086 | 18 | 163 |
| Super GT | 2025-11-10 | Rd.8 Grand Finals Review — Honda HRC Prelude GT | 13,796 | 159 | 858 |
| Super GT | 2026-01-18 | Review footage — 2025 Round 2 Circuit Safari | 12,942 | 142 | 602 |
| Format | Posts | Avg Views | Avg Reach | Avg Likes | Cmts | Shares | Saves | ER%* |
|---|---|---|---|---|---|---|---|---|
| Reel | 345 | 136.2K | 84.2K | 8.8K | 34 | 351 | 454 | 10.3% |
| Image | 354 | 76.3K | 39.2K | 3.2K | 19 | 114 | 98 | 8.7% |
| Carousel | 212 | 75.2K | 31.9K | 4.1K | 32 | 100 | 162 | 13.8% |
| Story | 824 | 8.3K | 7.5K | - | - | - | - | - |
@gtworldchallenge is the single active account. The consolidation baseline is 210.4K. Target: 400K by end of the 2026 season · the first milestone on the path to 1M. Driven by Reels cadence increasing from 11.9 to 18+ per week. Every piece of content from every dormant account now points here.
| Account | Followers | Posts | Posts/wk | Avg Likes | Avg Cmts | ER% | Growth |
|---|---|---|---|---|---|---|---|
| GT World EU @gtworldcheu | 223,430 | 697 | 13.4 | 5,571 | 29 | 2.51% | +89.4% |
| IGTC @intercontgtc | 68,990 | 408 | 7.8 | 5,282 | 21 | 7.69% | +0.4% |
| CrowdStrike Spa @crowdstrike24hoursofspa | 98,253 | 153 | 2.9 | 5,370 | 20 | 5.49% | +10.0% |
| GTW Asia @gtworldchallengeasia | 44,807 | 568 | 10.9 | 1,293 | 10 | 2.91% | +64.4% |
| GTW Australia @gtworldchaustralia | 20,717 | 308 | 5.9 | 511 | 9 | 2.51% | +43.4% |
| GTW America @gtworldchallengeamerica | 139,543 | 569 | 10.9 | 672 | 19 | 0.50% | +23.1% |
| 24h Nürburgring @24hnbr | 514,894 | 425 | 8.2 | 13,969 | 77 | 2.73% | — |
| FIA WEC @fiawec_official | 1,314,224 | 900 | 17.3 | 21,210 | 77 | 1.62% | +25.8% |
| 24h Le Mans @24heuresdumans | 1,259,330 | 347 | 6.7 | 19,530 | 52 | 1.55% | +18.1% |
| Nürburgring / VLN @nuerburgringls | 147,141 | 492 | 9.5 | 2,738 | 26 | 1.88% | +91.6% |
| DTM @dtm.official | 625,412 | 622 | 12.0 | 7,916 | 44 | 1.27% | +20.7% |
| IMSA @imsa_racing | 1,051,929 | 1,117 | 21.5 | 10,914 | 40 | 1.04% | +40.6% |
| Supercars @supercarschampionship | 536,232 | 2,463 | 47.4 | 2,878 | 20 | 0.54% | +32.4% |
| Super GT @supergt_official | 334,958 | 873 | 16.8 | 1,582 | 6 | 0.47% | +7.2% |
| Account | Date | Caption (excerpt) | Likes | Cmts | Total Eng | Type |
|---|---|---|---|---|---|---|
| FIA WEC — 1,314,224 followers | ||||||
| FIA WEC | 2025-09-07 | Ouch 🤕 After @fred.makowiecki collided with the wall in tri… | 342,030 | 296 | 342,326 | Video |
| FIA WEC | 2025-06-11 | Le Mans is all about this ❤️ #WEC #LeMans24 | 241,014 | 581 | 241,595 | Video |
| FIA WEC | 2025-06-15 | The 24 Hours of Le Mans has chosen its Champion again. Ferr… | 198,632 | 699 | 199,331 | Image |
| FIA WEC | 2025-06-15 | Robert Kubica 🏆 Philip Hanson 🏆 Yifei Ye 🏆 #WEC #LeMans24 | 171,038 | 776 | 171,814 | Video |
| FIA WEC | 2025-06-15 | ROBERT KUBICA wins his FIRST LE MANS!! 🏆🇫🇷 He makes history… | 166,295 | 906 | 167,201 | Image |
| 24 Heures du Mans — 1,259,330 followers | ||||||
| 24h Le Mans | 2025-06-13 | Engines roaring. Sun setting. Magic unfolding: welcome to th… | 294,936 | 452 | 295,388 | Video |
| 24h Le Mans | 2025-06-10 | Heaven is a place on earth: ready to race and ready to fight… | 285,105 | 1,252 | 286,357 | Video |
| 24h Le Mans | 2025-06-15 | And it's a third win on the bounce for Ferrari! 💛❤️ The #83… | 201,242 | 1,252 | 202,494 | Carousel |
| 24h Le Mans | 2025-06-14 | A steady stream from high above the Mulsanne Straight as the… | 173,917 | 405 | 174,322 | Video |
| 24h Le Mans | 2025-06-14 | First Hypercar incident in the race: Peugeot 9X8 #93 hits t… | 137,224 | 221 | 137,445 | Video |
| DTM — 625,412 followers | ||||||
| DTM | 2025-10-05 | What an INSANE finale 🤯 This is RACING! 😱🤩 #DTM #DTM25… | 235,338 | 2,087 | 237,425 | Video |
| DTM | 2025-07-06 | Just sit back and enjoy 🍿 #DTM #DTM2025 #Norisring… | 181,162 | 254 | 181,416 | Video |
| DTM | 2025-04-25 | When the lights switch to green for the first time of the ne… | 177,804 | 294 | 178,098 | Video |
| DTM | 2026-02-14 | It has to be a tradition now with this post - Happy Valentin… | 153,527 | 313 | 153,840 | Video |
| DTM | 2025-09-23 | Hockenheimring-Battles like we want them! 😍 Don't miss the… | 109,547 | 171 | 109,718 | Video |
| IMSA — 1,051,929 followers · 1,117 posts | ||||||
| IMSA | 2025-05-31 | Two hits! A little argy bargy between Nicky Catsburg in the Corvette… | 348,589 | 552 | 349,141 | Video |
| IMSA | 2026-01-21 | IT'S TIME — The 64th running of the IMSA Rolex 24 At DAYTONA… | 207,934 | 862 | 208,796 | Video |
| IMSA | 2025-06-22 | Wheel to wheel racing 😬 Sahlen's Six Hours of The Glen… | 179,924 | 188 | 180,112 | Video |
| IMSA | 2025-06-02 | Part 2! Nicky Catsburg in the Corvette and Laurin Heinrich in the Porsche… | 178,809 | 675 | 179,484 | Video |
| IMSA | 2025-10-11 | Racing into the night > literally everything else — Motul Petit Le Mans… | 164,535 | 143 | 164,678 | Video |
| Supercars Championship — 536,232 followers · 2,463 posts | ||||||
| Supercars | 2025-10-24 | Chat is this what is considered peak? 🤔 #RepcoSC #Supercars | 324,987 | 1,077 | 326,064 | Video |
| Supercars | 2025-09-06 | Another finish like this at The Bend perhaps? 🤔 #RepcoSC | 230,692 | 2,984 | 233,676 | Video |
| Supercars | 2025-08-04 | Who would have thought @willbrown38 would have to hold off his future boss… | 158,765 | 112 | 158,877 | Video |
| Supercars | 2025-10-24 | Threading the needle 😳 #RepcoSC #Supercars | 149,045 | 697 | 149,742 | Video |
| Supercars | 2025-10-26 | Poetry in motion #RepcoSC #Supercars | 117,103 | 198 | 117,301 | Video |
| Super GT — 334,958 followers | ||||||
| Super GT | 2026-02-03 | 🎬 Throwback: 2020 Round 1 #SUPERGT #スーパーGT | 28,507 | 60 | 28,567 | Video |
| Super GT | 2025-11-03 | 🎬 栃木県警察の白バイとパトロールカーの先導によるパレードラン… | 27,894 | 168 | 28,062 | Video |
| Super GT | 2025-11-10 | #Honda #hondahrcpreludegt 🎬 Rd.8 GRAND FINALS REVIEW… | 26,291 | 180 | 26,471 | Video |
| Super GT | 2025-07-01 | 🚩 2025 AUTOBACS SUPER GT 第3戦 🇲🇾 SUPER GT MALAYSIA FESTIVAL… | 21,923 | 91 | 22,014 | Video |
| Super GT | 2026-03-28 | 🎬 Throwback: 2020 Round 6 🔥 #SUPERGT #鈴鹿サーキット | 20,452 | 59 | 20,511 | Video |
| Nürburgring / VLN — 147,141 followers | ||||||
| NLS/VLN | 2025-09-27 | A few words from @maxverstappen1 after his first victory in… | 139,210 | 635 | 139,845 | Video |
| NLS/VLN | 2026-03-21 | @maxverstappen1 on his victory in NLS2. 🔥 #NLS #Nürburgring… | 106,141 | 668 | 106,809 | Video |
| NLS/VLN | 2025-09-27 | @maxverstappen1 after his first qualifying session on the No… | 103,493 | 480 | 103,973 | Video |
| NLS/VLN | 2026-04-02 | GUESS WHO'S BACK? 🔥 @maxverstappen1 will compete in two more… | 43,314 | 123 | 43,437 | Carousel |
| NLS/VLN | 2025-05-12 | World champion shots from Friday! 🤭 What do you think of For… | 38,136 | 162 | 38,298 | Carousel |
| 24h Nürburgring — 514,894 followers | ||||||
| 24h NBR | 2025-05-10 | Instant classic from 2024! 🤯 Still wild to rewatch 😯💨 #24hNBR… | 260,375 | 965 | 261,340 | Video |
| 24h NBR | 2026-02-10 | Night lights 🌑🌕 #24hNBR #nürburgring #nordschleife #racing… | 139,963 | 132 | 140,095 | Carousel |
| 24h NBR | 2025-08-04 | Crew Chief "Garmin" on the Radio 🗣🛰 #24hnbr #nring… | 137,701 | 126 | 137,827 | Video |
| 24h NBR | 2025-06-22 | Airborne in the battle for P1 🤯🤯🤯 #24hNBR #24hNBR2025… | 99,983 | 735 | 100,718 | Video |
| 24h NBR | 2025-06-22 | Some final instructions from @kevinestre to @ayhancanguven… | 87,517 | 150 | 87,667 | Video |
TikTok industry average: 2–4%. GT World: 16%. This is not a content problem.
Current output: 2.7 videos per week. Target output: 7+ per week. The engagement rate justifies the investment. This is the most under-deployed channel in the portfolio relative to its performance.
TikTok moves from 2.7 to 7+ videos per week. At current ER this unlocks an estimated additional 8–10M views per year. Target: 450K by end of the 2026 season · the first milestone on the path to 1M.
| Account | Followers | Videos | Avg Views | Avg Likes | ER% | Growth |
|---|---|---|---|---|---|---|
| CrowdStrike Spa @spa24h † | 23,500 | 7 | 56,517 | 9,002 | 42.53% † | — |
| GT World EU @gtworldcheu | 227,900 | 111 | 111,773 | 15,359 | 7.17% | — |
| 24h Nürburgring @24hnbr | 503,500 | 107 | 340,378 | 26,445 | 5.61% | — |
| DTM @dtm_pics | 250,500 | 264 | 148,389 | 6,249 | 2.62% | +35.9% |
| IMSA @imsa_racing | 414,600 | 165 | 84,086 | 9,293 | 2.37% | +24.7% |
| 24h Le Mans @24heuresdumans | 842,700 | 141 | 193,013 | 17,652 | 2.25% | — |
| FIA WEC @fiawec | 538,600 | 257 | 123,669 | 11,454 | 2.22% | +32.8% |
| Super GT @supergt_jp | 62,500 | 91 | 25,276 | 966 | 1.60% | n/a (21d) |
| Supercars @supercars | 450,100 | 938 | 84,464 | 5,092 | 1.30% | +33.8% |
| Account | Window | Tweets | Avg Views | Avg Likes | Avg RTs |
|---|---|---|---|---|---|
| @GTWorldChEu | Jun 25–Apr 26 | 817 | 9,011 | 214 | 24 |
| @gtworldcham (IGTC global) | Apr 25–Apr 26 | 838 | 6,206 | 111 | 19 |
| @24hoursoflemans | Apr 25–Apr 26 | 803 | 52,373 | 1,217 | 149 |
| @SUPERGT_JP | Nov 25–Apr 26 | 809 | 49,410 | 738 | 116 |
| @FIAWEC | Jun 25–Apr 26 | 804 | 43,856 | 1,022 | 133 |
| @IntercontGTC | May 25–Mar 26 | 763 | 21,510 | 473 | 68 |
| @IMSA | Sep 25–Apr 26 | 810 | 17,883 | 450 | 52 |
| @24hNBR | Apr 25–Apr 26 | 157 | 10,976 | 258 | 31 |
| @DTM | Apr 25–Oct 25 | 195 | 5,910 | 97 | 14 |
| @Supercars | Nov 25–Apr 26 | 844 | 3,930 | 48 | 6 |
| @GTWorldChAUS | inactive | 0 | — | — | — |
| # | Account | Tweet (excerpt) | Views | Likes | RTs |
|---|---|---|---|---|---|
| 1 | @SUPERGT_JP | GOODSMILE RACING & Team UKYO 2026 SUPER GT GT300 entry announcement (RT) | 1,864,004 | 18,719 | 5,808 |
| 2 | @24hoursoflemans | RT @FordRacing: First sounds of history. Ford Racing Hypercar coming 🔊 | 1,351,945 | 12,719 | 1,339 |
| 3 | @IntercontGTC | Motorsport's worst kept secret is finally OFFICIAL!!! Max joins two former F1 champions… (Verstappen IGTC entry) | 805,174 | 13,661 | 2,474 |
| 4 | @FIAWEC | ROBERT KUBICA wins his FIRST LE MANS!! 🏆🇫🇷 He makes history as the first Polish driver… | 769,620 | 33,878 | 3,716 |
| 5 | @24hoursoflemans | RT @FerrariHypercar: Not once, not twice, three times!!! 🏆🏆🏆 #Ferrari #LeMans24 | 677,328 | 30,377 | 3,801 |
| Platform | Start Followers | End Followers | Net Gain | Growth % | Peak Month |
|---|---|---|---|---|---|
| 115,000 | 219,158 | +127,900 | +89.4% | Jun 2025 | |
| YouTube | 692,000 | 865,000 | +173,000 | +25.2% | Jul 2025 |
| TikTok | — | 227,800 | ~+88,700 | n/a * | Apr 2025 |
| 490,000 | 542,574 | +52,000 | +0.7% † | Jun 2025 | |
| X / Twitter | — | — | +12,600 | — | Jun 2025 |
Instagram leads on net-new follower growth rate (+89.4%) — the fastest growing platform in the GTWorld portfolio. YouTube leads on absolute new subscribers (+173K). Every platform shows a June 2025 peak corresponding to the race season opener. TikTok is the highest-growth opportunity: 88K new followers in an 8-month window from a base of under 150K.
The GTWorld YouTube channel is on course to cross 1M subscribers in January 2027 at current trajectory · or August 2026 with increased Shorts output. At 857K subscribers and 214M lifetime views it is already the largest GT racing channel on YouTube. The 1M milestone unlocks algorithm distribution benefits and positions the channel as the definitive home of GT racing content online.
Shorts are 9.5% of videos and generate the highest average views of any format. Increasing from 121 Shorts per year to 3+ per week adds an estimated 3.9M additional annual views with no additional production cost.
1M subscribers. The path is clear · more Shorts, same live race output, same highlight cadence. No new resources required. Reallocation only.
| Channel | Subscribers | Videos | Shorts | Streams | Total | Shorts% | Stream% |
|---|---|---|---|---|---|---|---|
| GT World Challenge EU | 872,000 | 302 | 116 | 870 | 1,288 | 9% | 68% |
| FIA WEC | 1,170,000 | 311 | 178 | 6 | 495 | 36% | 1% |
| IMSA | 1,650,000 | 144 | 164 | 107 | 415 | 40% | 26% |
| Supercars Championship | 305,000 | 479 | 40 | 54 | 573 | 7% | 9% |
| Super GT | 389,000 | 120 | 195 | 18 | 333 | 59% | 5% |
| DTM | 377,000 | 191 | 73 | 74 | 338 | 22% | 22% |
| Nürburgring / VLN | 170,000 | 33 | 10 | 107 | 150 | 7% | 71% |
| 24 Heures du Mans | 218,000 | 24 | 103 | 2 | 129 | 80% | 2% |
| Channel | Type | Avg Views | View Rate | Avg Likes |
|---|---|---|---|---|
| GT World EU 872K subs | Video | 14,069 | 1.6% | 285 |
| Shorts | 39,856 | 4.6% | 1,065 | |
| Stream | 21,419 | 2.5% | 480 | |
| FIA WEC 1.17M subs | Video | 135,032 | 11.5% | 2,172 |
| Shorts | 88,778 | 7.6% | 3,842 | |
| Stream | 121,769 | 10.4% | 3,183 | |
| IMSA 1.65M subs | Video | 170,412 | 10.3% | 1,067 |
| Shorts | 65,330 | 4.0% | 2,242 | |
| Stream | 134,216 | 8.1% | 3,411 | |
| Supercars 305K subs | Video | 27,056 | 8.9% | 462 |
| Shorts | 71,844 | 23.6% | 1,554 | |
| Stream | 2,230 | 0.7% | 126 | |
| Super GT 389K subs | Video | 75,350 | 19.4% | 914 |
| Shorts | 49,996 | 12.9% | 806 | |
| Stream | 71,772 | 18.5% | 946 | |
| DTM 377K subs | Video | 10,373 | 2.8% | 259 |
| Shorts | 86,755 | 23.0% | 1,242 | |
| Stream | 41,453 | 11.0% | 859 |
| # | Title | Date | Type | Views | Likes | Cmts |
|---|---|---|---|---|---|---|
| GT World Challenge Europe — 872,000 subscribers (GTWorld) | ||||||
| 1 | LIVE | Race 1 | Mandalika | GT World Challenge Asia 2025 | 2025-05-10 | Stream | 987,676 | 15,000 | 895 |
| 2 | LIVE | Race (First 11 Hours) | Meguiar's Bathurst 12 Hour + #IGTC | 2026-02-15 | Stream | 833,152 | 20,000 | 142 |
| 3 | LIVE | Race 1 | Sepang | GT World Challenge Asia 2025 | 2025-04-12 | Stream | 576,764 | 5,400 | 92 |
| 4 | Extended Highlights | Race | Nürburgring 2025 | GT World Challenge | 2025-09-01 | Video | 486,891 | 6,200 | 93 |
| 5 | LIVE | Race | Monza | GT World Challenge Europe powered by AWS 2025 | 2025-06-01 | Stream | 358,409 | 5,600 | 47 |
| FIA WEC — 1,170,000 subscribers | ||||||
| 1 | Race Highlights | 24 Hours of Le Mans 2025 | FIA WEC | 2025-06-15 | Video | 2,124,822 | 33,000 | 849 |
| 2 | Full Race | 24 Hours of Le Mans 2025 | FIA WEC | 2025-12-13 | Video | 1,377,354 | 28,000 | 517 |
| 3 | Life Is A Race And Le Mans is The Race of Your Life | Teaser | 2025-06-02 | Video | 1,069,649 | 3,800 | 117 |
| 4 | Highlights | Qualifying | 24 Hours of Le Mans 2025 | FIA WEC | 2025-06-11 | Video | 881,189 | 19,000 | 675 |
| 5 | BMW M Hybrid V8: The Hypercar Machinery from Munich | WEC ICONS | 2025-12-03 | Video | 835,712 | 2,600 | 106 |
| 24 Heures du Mans — 218,000 subscribers | ||||||
| 1 | 24 Heures du Mans 2025 - FULL RACE REPLAY | 2025-07-06 | Video | 567,977 | 8,500 | 320 |
| 2 | 24 Heures du Mans 2025 - LIVE SCRUTINEERING | 2025-06-06 | Stream | 115,964 | 2,100 | 14 |
| 3 | First hour vs 24th hour of racing at Le Mans #LeMans24 #WEC | 2025-06-15 | Short | 112,107 | 3,900 | 32 |
| 4 | 24 Heures du Mans 2025 - REPLAY COURS | 2025-07-05 | Video | 110,939 | 1,800 | 32 |
| 5 | Heaven is a place on earth: ready to race and ready to fight for glory | 2025-06-10 | Short | 92,329 | 4,400 | 54 |
| DTM — 377,000 subscribers · * #1 is a Short (Shorts feed reach, not subscriber-based) | ||||||
| 1 * | Most epic battle of Season 2025 at the Norisring | DTM 2025 | 2026-01-25 | Short | 5,279,965 | 42,000 | 274 |
| 2 | Ayhancan Guven Makes History | Race 2 XXL Highlights | DTM Hockenheim | 2025-10-06 | Video | 156,593 | 2,500 | 122 |
| 3 | What an INSANE finale - This is RACING! | 2025-10-20 | Short | 140,953 | 4,200 | 86 |
| 4 | XXL Highlights Race 1 Norisring | DTM 2025 | 2025-07-06 | Video | 104,413 | 1,900 | 64 |
| 5 | XXL Highlights Race 2 Norisring | DTM 2025 | 2025-07-07 | Video | 90,700 | 2,300 | 126 |
| IMSA — 1,650,000 subscribers · ** All top 5 are "Win The Weekend" TV series — algorithmic reach, not subscriber engagement | ||||||
| 1 ** | IMSA: Win The Weekend Presented by Michelin | S3:E8 | MOTUL Petit Le Mans | 2025-10-28 | Video | 3,321,995 | 1,900 | 31 |
| 2 ** | IMSA: Win The Weekend Presented by Michelin | S4:E1 | Rolex 24 At Daytona | 2026-02-25 | Video | 3,200,918 | 2,600 | 23 |
| 3 ** | IMSA: Win The Weekend Presented by Michelin | S3:E4 | TireRack.com Mid-Ohio | 2025-05-27 | Video | 2,936,918 | 7,500 | 22 |
| 4 ** | IMSA: Win The Weekend Presented by Michelin | S3:E7 | TireRack.com VIR | 2025-10-06 | Video | 2,685,266 | 1,900 | 16 |
| 5 ** | IMSA: Win The Weekend Presented by Michelin | S3:E3 | The Acura Grand Prix | 2025-04-29 | Video | 2,500,029 | 5,100 | 19 |
| Supercars Championship — 305,000 subscribers | ||||||
| 1 | Last 10 Laps From That EPIC Repco Bathurst 1000 Finish | 2025 | 2025-10-14 | Video | 576,928 | 9,500 | 633 |
| 2 | Extended Race 27 Highlights - Repco Bathurst 1000 | 2025 | 2025-10-12 | Video | 507,384 | 9,600 | 821 |
| 3 | Race 32 Extended Highlights - bp Adelaide Grand Final | 2025 | 2025-11-28 | Video | 405,710 | 4,500 | 211 |
| 4 | A classic red versus blue battle on The Mountain | 2025-09-23 | Short | 399,823 | 7,700 | 137 |
| 5 | Extended Race 28 Highlights - Boost Mobile Gold Coast 500 | 2025 | 2025-10-25 | Video | 343,596 | 5,600 | 323 |
| Super GT — 389,000 subscribers | ||||||
| 1 | FORMATION LAP (Transporter driver skill) | 2025-10-19 | Video | 892,391 | 5,100 | 262 |
| 2 | FULL RACE: 2025 AUTOBACS SUPER GT Round 1 OKAYAMA GT 300km RACE | 2025-04-18 | Video | 619,857 | 6,400 | 313 |
| 3 | Full course yellow — extreme braking | 2025-09-03 | Short | 457,124 | 1,900 | 22 |
| 4 | FULL RACE: 2025 AUTOBACS SUPER GT Round 2 FUJI GT 3 Hours | 2025-05-09 | Video | 447,656 | 4,200 | 261 |
| 5 | SUBARU BRZ final lap tragedy | 2025-05-04 | Short | 395,410 | 5,200 | 416 |
| Nürburgring / VLN — 170,000 subscribers · *** All top 5 feature Verstappen (Mar 2026) — externally amplified reach | ||||||
| 1 *** | Race 2 ADAC RAVENOL NLS 2026 - Season opener | 2026-03-21 | Stream | 1,206,507 | 22,000 | 62 |
| 2 *** | Onboard: #3 | Mercedes-AMG Team Verstappen Racing | Mercedes-AMG GT3 | 2026-03-21 | Stream | 1,022,613 | 20,000 | 82 |
| 3 *** | Rennen 2 der ADAC RAVENOL NLS - Season 2026 | 2026-03-21 | Stream | 912,657 | 14,000 | 19 |
| 4 | Rennen 9 der ADAC NLS Saison 2025 | 2025-09-27 | Stream | 349,911 | 4,900 | 44 |
| 5 *** | Max Verstappen on his victory in NLS2 | 2026-03-21 | Short | 288,282 | 12,000 | 403 |
| 24h Nürburgring — 355,000 subscribers | ||||||
| 1 | Just Nurburgring things #24hNBR | 2025-08-01 | Short | 2,743,933 | 35,000 | 537 |
| 2 | Overtaking here is next level scary #24hnbr | 2026-03-29 | Short | 1,481,245 | 13,000 | 197 |
| 3 | Pro eyes vs. Noob eyes | 2026-02-06 | Short | 1,307,636 | 11,000 | 233 |
| 4 | ADAC RAVENOL 24h Nurburgring 2025 | Qualifying 1 und 2 | 2025-06-19 | Stream | 577,611 | 10,000 | 11 |
| 5 | ROWE BMW ends up with a pass on the grass #24hnbr | 2026-03-13 | Short | 527,441 | 8,700 | 185 |