Social Intelligence · 2025/26
Social
Media
Report
Mar 30, 2026
12-Month Performance and Strategic Outlook
4 Platforms · 119.5M Reach · Three Growth Targets
A NOTION Report
Total Reach
119.5M
All platforms combined
Facebook Reach
50.9M
Avg 139K/day
Instagram Reach
31.5M
127.9K new followers
TikTok Views
19.9M
16% engagement rate
X Impressions
8.8M
7.1% engagement rate
New Followers
319K+
Across all platforms
Section 01
Where GT World Stands
Single active accounts · Instagram · Facebook · YouTube · TikTok · March 2026

GT World is #6 in its competitive set today. The three growth targets in this report change that.

#AccountInstagramFacebookYouTubeTikTokTotal
1IMSA1,051,451592,9281,650,000414,6003,708,979
2FIA WEC1,313,882601,0791,170,000538,6003,623,561
324 Heures du Mans1,259,2341,330,712218,000—2,807,946
4Supercars Championship535,9181,352,114305,000449,8002,642,832
5DTM625,266754,414377,000250,5002,007,180
6GT World Challenge Europe219,158542,574865,000227,8001,854,532
7Super GT334,549—388,00062,200784,749
8GT World Challenge America139,468540,996——680,464
9Nürburgring / VLN146,25879,953168,000—394,211
10CrowdStrike 24H Spa98,228203,481——301,709
11Intercontinental GT Challenge68,959204,052——273,011
12GT World Challenge Asia44,70473,831——118,535
13GT World Challenge Australia20,69113,790——34,481

GT World figures reflect single EU account per platform. Competitor figures are publicly reported Apr 11, 2026. Ranked by combined IG+FB+YT+TT audience.

The Gap
GTW EUCompetitorGap TodayCloses At Current Rate
GT World vs DTM1,854,5322,007,180152,648 behindAugust 2026
GT World vs IMSA1,854,5323,708,9791,854,447 behind2029
GT World vs FIA WEC1,854,5323,623,5611,769,029 behind2029
YouTube to 1M865,0001,000,000135,000 to goJanuary 2027

These are not targets. They are what happens if nothing changes. The growth targets in this report accelerate all of them.

Section 02
Share of Voice & Growth Race
Network distribution across owned channels · Channel share across the network · Time-to-overtake projections
Motorsport Universe · Share of Voice
GT World's Position in the GT & Endurance Racing Category
Combined reach (IG+FB+YT+TT) across GT/Endurance motorsport properties · Formula 1 excluded to show category context
GT World Challenge
3,262,732
17.0%
IMSA
3,708,979
19.3%
FIA WEC
3,623,561
18.8%
24h Le Mans
2,807,946
14.6%
Supercars
2,642,832
13.7%
DTM
2,007,180
10.4%
Super GT
784,749
4.1%
NLS/VLN
394,211
2.0%
Growth Race · Time-to-Overtake at Current Daily Growth Rate
GT World EU vs Competitors
vs DTM · 2,007,180 total
Aug 2026
Projected overtake date
GTW EU: 1,854,532 DTM: 2,007,180
Gap: 152,648 · Rate: +1.3K/day · ~117 days away
vs IMSA · 3,708,979 total
Aug 2029
Projected overtake date
GTW EU: 1,854,532 IMSA: 3,708,979
Gap: 1,854,447 · Rate: +1.3K/day · ~1,426 days away
vs FIA WEC · 3,623,561 total
Nov 2029
Projected overtake date
GTW EU: 1,854,532 WEC: 3,623,561
Gap: 1,769,029 · Rate: +1.3K/day · ~1,361 days away
GT World Challenge (EU → Global) vs Competitors
GT World Challenge vs IMSA Racing
Jul 2026
Projected date to overtake IMSA
Current gap
446,247
~343 days at +1.3K/day
GTW CHALLENGE
3,262,732
IMSA RACING
3,708,979
Based on current GTW EU daily rate of +1.3K/day across owned accounts.
GT World Challenge vs FIA WEC
Oct 2026
Projected date to overtake FIA WEC
Current gap
360,829
~277 days at +1.3K/day
GTW CHALLENGE
3,262,732
FIA WEC
3,623,561
Based on current GTW EU daily rate of +1.3K/day across owned accounts.
⚡ Projections assume constant current growth rates. GTW Challenge rate is conservative · uses EU-tracked daily rate only. Competitor counts static as of March 2026.
Section 03
Executive Summary
Strategic conclusion · Channel priorities · Three operating principles · Apr 2025 – Mar 2026
Strategic Conclusion
GT World has built a 119.5M-reach platform across four active channels in 12 months. The infrastructure exists. The audience responds. The next stage is not about doing more · it is about deploying what works at scale. This report sets out where you stand today and what comes next.
YouTube
857K
subscribers · 27.5M period views
1M milestone: Jan 2027
TikTok
16.0%
engagement rate · 121K avg views
+126.8K new followers
Instagram
37.3M
period reach · 2.71% ER
+127.9K new followers
Facebook
50.9M
period views · 543K followers
biggest reach engine
X / Twitter
8.8M
period impressions · 90.8K
low-priority maintenance
Strategic Recommendation · Three Operating Priorities
01 · Build Better
Increase the share of high-yield content formats: Reels, TikToks, YouTube Shorts and stronger evergreen pillar series. Format mix matters more than raw volume.
FB Reels: 40% of views from 21% of posts
TikTok: 121K avg views/video · 16% ER
YT Shorts: 37.8K avg views per Short
02 · Build More (Selectively)
Increase output where return-per-post is highest · not uniformly. TikTok at only 2.7 videos/week is materially under-deployed relative to its 16% engagement rate.
TikTok: 2.7 vids/wk → target 7+ /wk
YouTube Shorts: increase clip-based output
Instagram: protect race-weekend cadence
03 · Build Year-Round
Reduce reliance on race weekends by formalising off-season content pillars. H2 growth softens materially · the biggest missed opportunity is off-season consistency.
Archive / heritage content
Driver personality & onboard series
Tech explainers · sim-to-real
Where You Will Be
YouTube 1M subscribers · current rate January 2027
YouTube 1M subscribers · Shorts prioritised August 2026
Instagram 2026 Season Target (@gtworldchallenge) · path to 1M 400K
TikTok 2026 Season Target · path to 1M (7+ videos/wk) 450K
X / Twitter
Maintenance channel only. 8.82M impressions · 7.1% ER · +12.6K follows.
No further investment recommended.
Period Performance · Cross-Platform Data
Daily Reach · All Platforms (Trend)
Daily New Followers · All Platforms
Platform Reach Breakdown
Facebook
50.9M
Instagram
37.3M
IG Reach
31.5M
TikTok
19.9M
X/Twitter
8.82M
New Followers Breakdown
Instagram
127.9K
TikTok
126.8K
Facebook
52.0K
X/Twitter
12.6K
Total Interactions
Instagram
1.96M
TikTok Likes
2.85M
Facebook
918.9K
X Engagements
625.7K
Section 04
The Growth Story
Monthly new followers by platform · Apr 2025 – Mar 2026 · All 5 channels
Full-Year Confirmed Follower Gains

Across confirmed channels, GT World added an average of 1,274 new followers per day during the period.

Section 05
GT World
All owned channels combined · Performance by account · Aggregate metrics · Interactive platform view
Account Structure

GT World currently operates as a distributed approach with different Instagram and Facebook pages per region · 5 active Instagram accounts with no primary, one TikTok account, one YouTube channel (@gtworld), and no primary Facebook page. Instagram and Facebook are being transitioned into global GT World Challenge accounts (@gtworldchallenge as primary), consolidating the brand under a single worldwide presence. All regional and sibling accounts will be moved into dormant feeder accounts that republish and drive content to the main account. The figures in this report reflect the single active account per platform.

Instagram
210.4K
@gtworldchallenge · Target: 1M
TikTok
227.5K
Target: 1M
YouTube
857K
@gtworld · Target: 1M subs
Facebook
543.1K
Primary reach platform
X / Twitter
90.8K
Maintenance only
Monthly Follower Growth · GT World EU · All Platforms
Apr 2025 – Mar 2026 · 12 Months
All data is for GT World Challenge Europe (EU flagship). TikTok data ends Nov 2025. X ends Feb 2026.
If You Add 3 New Pillar Posts Per Week + Seasonal Off-Season Boost
Based on IG cadence · New pillars assumed at 70% of average reel reach (new format, warming audience)
Current State
30.5 /wk
IG posts/week · 350.8 followers/day avg
+ 3 New Pillars
33.5 /wk
Year-round · est. +24/day extra followers
+ Pillars + Off-Season Boost
38.5 /wk
Aug–Nov only · est. off-season rate +438/day (vs ~157/day historic)
Section 06
What The Data Tells Us
Strategic findings from the full 12-month data period
Race Weekends Drive Spikes
Every major peak across all platforms correlates with race weekends. June 2025 produced 9.6M Facebook views and 19.9K new Instagram followers in a single month · the year's highest performing period across all channels.
So What

The calendar is your content plan. That has to change.

Reels = 40% of Facebook Views
Reels generated 20.6M views from just 43 posts · 21% of the content mix. Photos generated 15.1M views from 142 posts. Short-form video delivers 3–4× the reach per post of static formats and should be the primary content lever.
So What

16% engagement at 2.7 videos per week is a resource allocation problem, not a content problem.

Instagram ER: Macro Tier Strong
2.71% engagement rate places GT World firmly in the "Strong" band for Macro accounts (100K–1M followers), where the benchmark is 1.5–3.5%. The top reel hit 4M+ views with 138K likes · demonstrating ceiling potential when content lands.
So What

Reels are 21% of posts and 40% of views. The format mix is wrong.

TikTok Engagement is Exceptional
16% combined engagement rate (likes+comments+shares/views) vs the industry average of 2–4%. The top video hit 2.05M views and 302K likes in April 2025. Race weekend spikes are clearly visible in the monthly trend data.
So What

Aug–Nov is the biggest missed opportunity in the calendar. It is also the easiest to fix.

European Core + Global Reach
Instagram's audience is 37% Western European · directly matching GT World's racing geography (Italy, France, Germany, UK). Facebook reaches a much broader global audience with Brazil #1 and Indonesia #2, indicating strong brand awareness beyond the core racing market.
So What

37% Western European on Instagram. The audience matches the racing geography exactly.

H2 2025 Off-Season Content Gap
Aug–Nov 2025 saw a sustained reduction in reach and follower growth across all platforms. TikTok dropped from 3.76M views in May to 511K in November. The off-season period represents the largest single opportunity to defend and grow audience · currently under-served by content volume and variety.
So What

Aug–Nov is the biggest missed opportunity in the calendar. It is also the easiest to fix.

Instagram Save Rate Signals Value
A 0.37% save rate indicates fans are actively bookmarking posts for re-consumption · a strong indicator of evergreen content value. Saves are a key signal for the Instagram algorithm and also flag content types worth amplifying through paid distribution or repurposing across other channels.
So What

0.37% save rate signals evergreen value. These are the formats to scale.

YouTube: 27.5M Period Views
857K subscribers and 27.5M views from 1,273 videos published in the period. 2.37% ER sits above the YouTube benchmark. Shorts (121 videos) lead average views at 37.8K. The top period video hit 973.7K views · a strong foundation for a 1M subscriber push with increased short-form cadence.
So What

27.5M views on 857K subscribers. The audience is there. Shorts will accelerate it.

12-Month Summary Totals
Total Reach + Views
119.5M
FB + IG + TT + X
Total Interactions
7.3M
All engagement types
New Followers Gained
319K+
Across IG + TT + FB + X
Peak Month
June '25
Race season peak
Best Reach Platform
Facebook
50.9M views
Best Engagement
TikTok
16% engagement rate
Section 07
Where You Will Go
YouTube · TikTok · Instagram · current trajectories vs prioritised scenarios · 4.5-year interactive projection
Subscriber & Follower Projection · YouTube · TikTok · Instagram (Current vs Prioritised)
Mar 2026 baseline · 54-month projection · Solid lines = current rate · Dashed = prioritised scenario · 1M milestone shown as reference.
Channel Growth Priorities · Current Trajectory vs Prioritised Scenario
All projections directional · TikTok rate extrapolated from Apr–Nov 2025 data · Assumes no paid amplification
YouTube · Scale Priority
Jan 2027
1M milestone · current trajectory
+474/day current
+948/day prioritised
→ 1M by Aug 2026 (Shorts focus)
24.5 uploads/wk · 27.5M period views
TikTok · Growth Engine
Sep 2032
1M milestone · current rate (extrapolated)
+325/day current
+972/day prioritised
→ 1M by Jun 2028 (7+ vids/wk)
Currently only 2.7 vids/wk · under-deployed
Instagram · Brand Depth
Jun 2029
Beats DTM (IG 623K gap) at current rate
+350/day current
+1.1K/day Full Throttle
→ Beats DTM by Apr 2027 (C)
11.9 reels/wk · 2.71% ER
Facebook · Reach Amplifier
50.9M
period views · largest reach channel
+142/day followers
Reels = 40% views from 21% posts
Repurpose, don't over-invest
543K followers · medium priority
Current Posting Cadence · All GT World EU Channels
Instagram
30.5
posts per week
621 reels · 478 carousels · 489 images
11.9 reels/week · 1,588 total posts/year
Facebook
7.4
posts per week
68 photos · 12 videos · 6 reels
96 posts · Dec 2025–Mar 2026 period
TikTok
2.7
videos per week
138 total videos
Feb 2025–Jan 2026 · short-form only
YouTube
24.5
videos per week
1,273 videos uploaded
April 2025–March 2026 · incl. Shorts
Average Metrics Per Post · By Format & Network
Instagram · Average Per Post by Format
Format Count Avg Reach Avg Likes Avg Shares
Reels62184.2K8.8K351
Carousels47834.4K4.3K-
Images48937.5K3.0K-
Facebook · GTW EU · Avg Per Post
Reels (6)
68.8K
avg reach
Videos (12)
36.5K
avg reach
Photos (68)
24.5K
avg reach
TikTok · GTW EU · Avg Per Video (138 videos)
Views
121.0K
Likes
18.3K
Shares
1.1K
ER%
16.0%
⚠ Projections are directional estimates. Assumes competitors maintain current follower counts and no paid amplification. Quality multiplier based on format mix shift to higher-reach content types.
Section 08
Content Strategy
Current narrative analysis · Recommended content pillars · Off-season growth framework
Current State · What the Data Shows
Strong Season Peaks · Single Narrative
The data shows a clear, consistent pattern: race weekend posts drive all major spikes across every platform. The dominant caption strategy is ticket sales · "Get your tickets →" drives the highest engagement, reach and follower acquisition events.

This works exceptionally well during season but creates pronounced valleys in H2 when the calendar is quiet. The line graph should look like an upward curve · instead it oscillates. The opportunity is to flatten the trough and amplify the peak.
Jun 2025
IG peak · 19.9K new followers
Spa 24H race weekend
9.6M
FB views · Jun 2025
Single race weekend
−86%
TikTok drop
May → November 2025
Recommendation
Keep the race weekend narrative and ticket-driving CTA · it's your biggest performance driver.

Introduce 5 complementary pillars that activate between race weekends. These build audience depth, broaden appeal, and create content that performs year-round.

Combined with increased reel cadence, this can flatten the off-season trough into an upward growth curve.
Content Pillars · Recommended Framework
Keep · Core
🏁
Race Weekend
The proven formula. Race build-up, live moments, podium content, behind-the-scenes pit lane, ticket CTAs. This is what drives spikes.
Cadence: Every race weekend · Formats: Reels, Stories, Carousels, Live
New Pillar
🏆
Pedigree
Show the history. Archive race footage, legendary battles, iconic cars from the GT3/GT4 era. Motorsport fans are deeply nostalgic · historical content creates emotional connection and performs year-round.
Cadence: 2–3×/week off-season · Formats: Short reels, throwback carousels
New Pillar
🎮
Learn to Race
Hot laps, onboard footage with no commentary · raw speed content. Let the car do the talking. High-rewatch videos that drive saves and shares. Pure motorsport for real fans.
Cadence: 2×/week · Formats: Reels (15–60s), raw onboard TikTok
New Pillar
🕹️
Be the Best
Sim racing to real racing. The journey from iRacing/ACC to a real GT3 car. Content for the aspirational audience who wants to be there. Sim split-screens, driver tips, mental performance.
Cadence: 1–2×/week · Formats: Series format, mini-docs, TikTok duets
New Pillar
🚗
Drive the Dream
From road to race. Real stories of GT World drivers who went from road cars to GT3. Spotlight on customer racing. Crossover content that speaks to high-performance car owners and aspiring racers.
Cadence: 1×/week · Formats: Long-form reels, YouTube mini-doc series
New Pillar
🔧
What Are You Working With
Go deep on the cars. GT3 car reviews, Manufacturer deep dives, tech breakdowns, aero explainers. For the enthusiast who wants to know everything about the machinery. Strong save and share signal.
Cadence: 1–2×/week · Formats: Long carousel, YouTube explainer, IG guide
Industry Benchmark

Comparable motorsport and automotive accounts implementing year-round pillar content report a 40–70% reduction in off-season traffic decline. The opportunity here is structural, not marginal.

Section 09
Facebook
Performance Analysis · March 30, 2025 – March 30, 2026 · 366 Days
Total Views
50.9M
Avg 139K/day
Interactions
918.9K
Likes, comments, shares
New Follows
52.0K
Net page growth
Total Followers
543.6K
Lifetime page followers
Engagement Metrics
137 posts analysed (Dec 2025–Mar 2026) · 543,588 followers · Page-level data 12 months
3.52%
Reach Engagement Rate
(Reactions + comments + shares) ÷ avg reach × 100
✓ Strong
Facebook page benchmark: 1–3%
28.9K
Avg Reach per Post
Unique accounts reached per post
5.3% of total follower base
Note: Post-level data covers Dec 2025–Mar 2026 (137 posts). Reels drive 40% of all views from just 21% of content. Facebook ER benchmarks differ from Instagram · reach-based ER (3.52%) is the primary performance signal.
Daily Views Trend · 366 Days
Daily New Followers Trend
Content Format Performance
Views by Format
Reels
20.6M
Photos
15.1M
Links
9.5M
Multi-photo
5.1M
Interactions by Format
Reels
561.5K
Photos
219.2K
Multi-photo
89.7K
Reels = 40% of views from 21% of posts
Top Posts by Reach
Dec 2025 – Mar 2026 · GT World Challenge Europe · 96 posts analysed
# Caption Type Published Reach Views React. Cmts Shares Clicks Dur. ER%
1🖼Photo(no caption)PhotosJan 03, 2026178.8K243.5K1.5K682588.0K-0.8%
2▶ReelsYou just let us know, @maxverstappen1 😉 #GTWorldEurope | #Spa24H 🎥 @r…ReelsJan 14, 2026172.4K231.4K7.8K153826.7K23s4.5%
3▶VideoLe premier virage du circuit Paul Ricard 😍 Plus très longtemps avant qu…VideosJan 27, 2026122.2K133.5K6.5K731771.1K30s5.4%
4🖼Photo(no caption)PhotosJan 20, 2026107.4K148.8K1.9K931023.3K-1.8%
5▶ReelsHere they come 😎 A view like no other for the race start at the Nürburg…ReelsFeb 09, 2026102.6K115.5K4.5K131001.0K16s4.4%
6▶VideoBouncing through 🔀 One of the views of the season, watching a train of …VideosFeb 18, 202680.8K86.0K4.5K812852929s5.5%
7▶Video59 cars. 6 hours. Paul Ricard. 🚀🇫🇷 We are just 13 Days away until it's …VideosMar 29, 202679.2K90.9K2.4K126264927s3.1%
8🖼Photo(no caption)PhotosJan 17, 202656.9K79.0K83215362.5K-1.5%
9🖼Photo(no caption)PhotosFeb 26, 202656.8K87.2K86962818.0K-1.5%
10▶ReelsWinning combination 😈 Ride onboard the #63 GRT Grasser Racing Team Lamb…ReelsJan 09, 202656.6K62.2K2.5K247870144s4.4%
11🖼Photo(no caption)PhotosFeb 26, 202654.2K78.2K766291491.3K-1.4%
12▶ReelsHeading out 🫡 #GTWorldEurope | #BrandsHatch #GT3 #MotorsportReelsJan 19, 202646.1K46.6K1.3K172469925s2.8%
13🖼Photo(no caption)PhotosFeb 04, 202645.9K60.6K70683321.2K-1.5%
14🖼Photo(no caption)PhotosFeb 07, 202645.5K65.6K1.5K9593.3K-3.3%
15▶VideoThey did not give an inch! 🤯VideosMar 29, 202644.9K48.4K1.2K15381.3K60s2.6%
Note: Post-level data Dec 2025–Mar 2026 only. GT World Challenge Europe page. ER% = Reactions ÷ Reach. Reels drive highest reach at avg 68.8K per post.
Next 12 Months

Facebook's role is reach amplification. Reels are 21% of posts and 40% of views. Shifting format mix toward Reels is the single highest-leverage action on this platform. Target: 60M views in the next 12-month period.

Competitive Analysis · Facebook
Apr 2025 – Apr 2026 · 11,969 posts across tracked pages · Source: Apify Facebook scraper
⚠ Facebook post scraper does not return page follower counts — engagement rate % cannot be calculated for competitors. Metrics shown are absolute: avg likes, avg comments, avg shares per post.
Page Followers Posts Avg Likes Avg Cmts Avg Shares Fan Growth
GT World EU542,5749308381341+0.7%
GTW America540,9964689825~0%
GTW Asia73,831450275214+2.0%
GTW Australia13,7903258334+1.6%
IGTC *204,0523781,6602581+0.3%
24H Spa203,4811221,0151666+0.4%
Supercars Championship1,352,1143,7631,0825845+39.1%
FIA WEC601,0791,1352,34540135+57.4%
IMSA592,9281,4001,7782682+63.4%
24h Le Mans1,330,7123551,90528175+5.8%
DTM754,4145791,5832339+16.6%
24h Nürburgring—3821,3923746—
Super GT—1,11140517—
Nürburgring / VLN79,9535293471615+6.6%
Avg Likes per Post · All Pages
Post Cadence (posts per year)
Top Posts by Likes · GTWorld Properties (top 5) & Competitors (top 3) · Apr 2025 – Apr 2026
PageDateCaption (excerpt) LikesCmtsShares
GT World Challenge Europe — 930 posts
GTW EU2025-07-15Pure emotion — Valentino Rossi scores maiden GT World Challenge victory44,7641,0583,564
GTW EU2025-06-02Monza is brutal. On paper it might seem like a fast circuit...27,6244082,056
GTW EU2026-01-14You just let us know, @maxverstappen1 — #Spa24H14,658272141
GTW EU2025-06-27Eau Rouge. 00:10am. GT3 cars fly through the night14,35098763
GTW EU2025-06-01RACING INTO RETTIFILO — Monza Endurance Cup underway13,929191622
Intercontinental GT Challenge — 378 posts (May 2025 – Mar 2026)
IGTC2025-06-22Nailed it47,0581621,261
IGTC2026-02-14Best seat in the house36,8372191,453
IGTC2026-02-15James Golding is out of the car — BRM Audi incident21,719148538
IGTC2026-02-15Mount PanoDRAMA!15,416140380
IGTC2025-11-13Mid November is Macau! Wishing our #IGTC regulars a fast weekend13,95259818
24 Hours of Spa — 122 posts
24H Spa2026-02-17A better plan than racing at night? ✨41,2852771,900
24H Spa2025-06-24A view like no other — Spa-Francorchamps from reigncam16,2652021,396
24H Spa2026-03-133am, flat out in GT3 on Spa — the greatest night race15,71636584
24H Spa2025-10-16Muller, Niederhauser, Picariello — GT World Challenge Champions7,39512243
24H Spa2025-06-04Our commentator Thomas Bastin embarked on a sighting lap3,63246184
GT World Challenge America — 468 posts
GTW America2026-02-05If you need us, you know where we'll be — #GTCOTA4,90412253
GTW America2025-10-18Kenny Habul, Will Power, and Chaz Mostert — Team Australia thoughts1,2272918
GTW America2026-01-01Wishing you a happy and healthy new year!1,0521449
GTW America2025-12-25Wishing you all a very merry Christmas9721035
GTW America2025-07-04American made — Happy Fourth of July9716257
GT World Challenge Asia — 450 posts
GTW Asia2025-10-19The leaders collide!10,00053284
GTW Asia2025-11-15Rollin' into Qualification Race Day — Macau4,51717106
GTW Asia2026-03-19Manufacturers: ASSEMBLE! 10x GT3 brands for Season 83,53154211
GTW Asia2025-05-10History is made at Mandalika! LIVE3,454147190
GTW Asia2026-03-302026 — No battery management. Just straight up racing2,965120268
GT World Challenge Australia — 325 posts
GTW Australia2025-09-07Introducing your 2025 Am Cup Champion, Renee Gracie2,849351104
GTW Australia2025-05-31So much drama in Race 1 start and first corner2,1452655
GTW Australia2026-03-28What a way to start season 20268371912
GTW Australia2025-10-15Am Cup Champion Renee Gracie to have a co-driver78913121
GTW Australia2025-07-09When words aren't enough. RIP Tim Miles. 1967-2025.7672872
Supercars Championship — 3,763 posts
Supercars2025-09-06Another finish like this at The Bend perhaps?493,4535,54721,569
Supercars2025-11-27Standard Adelaide commute tbh168,2605001,892
Supercars2025-10-24Raw pure beauty124,8391,5034,712
FIA WEC — 1,135 posts
FIA WEC2025-09-07Ouch — Makowiecki collides with wall in tricky conditions146,1082161,750
FIA WEC2025-06-15Robert Kubica, Philip Hanson, Yifei Ye — #LeMans24 #Ferrari53,1157232,448
FIA WEC2025-06-15The 24 Hours of Le Mans has chosen its Champion again — Ferrari victory43,8261,1123,581
IMSA — 1,400 posts
IMSA2026-01-25Cadillac vs Porsche, Aitken vs Nasr — Rolex 24 at Daytona48,738304958
IMSA2026-01-24Mustang vs Corvette battle 2 hours into the Rolex 2439,077889794
IMSA2025-11-17What does the new Michelin Pilot Sport Endurance tire feel like?36,728452831
24 Heures du Mans — 355 posts
24h Le Mans2025-06-10Heaven is a place on earth: ready to race and ready to fight for glory37,4075686,157
24h Le Mans2025-06-14A steady stream from high above the Mulsanne Straight25,5744062,839
24h Le Mans2025-08-04Holiday traffic hitting different on the Mulsanne Straight23,2372501,494
DTM — 579 posts
DTM2025-07-06Just sit back and enjoy — Norisring #DTM202585,0765901,623
DTM2025-12-22Our most viral clip of 202461,0492621,374
DTM2025-10-05What an INSANE finale — This is RACING!57,5171,1222,471
24h Nürburgring — 382 posts
24h NBR2026-03-27Overtaking here is next level — #24hNBR43,6703121,305
24h NBR2026-01-10Ah sh*t... #24hNBR28,290212921
24h NBR2025-12-31From 2024, still impossible to skip! The save from Jusuf Owega23,365337621
Nürburgring / VLN — 529 posts
NLS/VLN2026-03-21@maxverstappen1 on his victory in NLS223,788620442
NLS/VLN2025-09-27@maxverstappen1 after his first qualifying session on the Nordschleife10,000262274
NLS/VLN2025-09-27Verstappen after his first victory in the ADAC Nürburgring Sprint8,909198286
Super GT — 1,111 posts
Super GT2026-02-15Osaka Auto Messe 2026 — Super GT pit work video27,08618163
Super GT2025-11-10Rd.8 Grand Finals Review — Honda HRC Prelude GT13,796159858
Super GT2026-01-18Review footage — 2025 Round 2 Circuit Safari12,942142602
Source: Apify Facebook scraper, Apr 2025 – Apr 2026. GTWorld properties show top 5; competitors show top 3. * IGTC data starts May 2025 (~10 months). Supercars #1 (493K likes, 21,569 shares) is the highest-engagement single post across all platforms in this report. NLS/VLN top 3 all feature Verstappen — without Verstappen content next best post has 4,268 likes.
Competitor Post Cadence · Facebook (avg posts/week, May 2025 – Mar 2026)
Supercars: 73.5/wk · IMSA: 27.3/wk · FIA WEC: 21.1/wk · Super GT: 20.7/wk · DTM: 10.8/wk · NLS/VLN: 10.3/wk · 24h NBR: 7.2/wk · 24h Le Mans: 6.6/wk
GT World EU: 17.1/wk (74.0/month) · GTW America: 8.9/wk · GTW Asia: 8.2/wk · GTW Australia: 6.5/wk · IGTC: 7.9/wk · 24H Spa: 2.3/wk. DTM drops from 81 posts/month in Oct to just 9–10/month in Jan–Feb — a sharp off-season cliff.
Section 10
Instagram
Performance Analysis · March 30, 2025 – March 28, 2026 · 364 Days
Total Reach
31.5M
Unique accounts reached
Interactions
1.96M
Likes, comments, saves
New Follows
127.9K
Avg 351/day
Total Followers
210.4K
Lifetime followers
Engagement Metrics
1,588 posts analysed · 210,446 followers (Macro tier)
2.71%
Engagement Rate
(Avg likes + avg comments) ÷ followers × 100
✓ Strong Performance
Macro tier benchmark: 1.5–3.5%
0.37%
Save Rate
Avg saves ÷ avg reach × 100
High-value evergreen signal
54.7K
Avg Reach per Post
Average unique accounts reached
26.0% of total follower base
Instagram Engagement Rate · Benchmark Tier Comparison
TierER Strong RangeGT World Status
Mega (1M+) 0.5% – 1.5% N/A
Macro (100K–1M) 1.5% – 3.5% ✓ 2.71% Strong
Mid (10K–100K) 3% – 6% N/A
Micro (<10K) 6%+ N/A
Avg Per Post by Format · 911 GTW EU Posts · Mar 2025–Mar 2026 * GTW EU (gtworldcheu) data only
Format Posts Avg Views Avg Reach Avg Likes Cmts Shares Saves ER%*
Reel 345 136.2K 84.2K 8.8K 34 351 454 10.3%
Image 354 76.3K 39.2K 3.2K 19 114 98 8.7%
Carousel 212 75.2K 31.9K 4.1K 32 100 162 13.8%
Story 824 8.3K 7.5K - - - - -
ER% = (Likes + Comments + Shares + Saves) ÷ Reach × 100 · Avg across all posts: 10.39% (mean) / 9.58% (median) · Carousels lead on ER%, Reels lead on absolute reach
Daily Reach Trend · 364 Days
Daily New Followers Trend
Audience · Age & Gender
Men ~90% Women ~10%
18–24
31.2%
25–34
38.1%
35–44
17.7%
45–54
8.6%
55–64
3.2%
65+
1.2%
Top Countries
🇮🇹 Italy10.2% 🇺🇸 USA10.0% 🇫🇷 France9.4% 🇬🇧 UK7.9% 🇩🇪 Germany6.8% 🇧🇷 Brazil5.9%
Top 20 Posts by Views
794 unique posts analysed · Mar 2025 – Mar 2026
# Preview Caption Type Date Views Likes Comments Saves
1 Post The moment that changed it all… Pier Guidi, leading the 202…Reel06/18/20254.0M69.4K2534.7K
2 Post WHEEL BANGING 🥊🥊🥊 It’s the fight for the final step on the …Reel10/12/20251.9M138.5K3285.7K
3 Post Monza is brutal. On paper it might seem like a fast circuit…Reel06/02/20251.6M197.0K55016.5K
4 Post No words needed 😍 - @gtworldcheu X @circuit_spa_francorchamp…Reel06/26/20251.5M190.6K22711.0K
5 Post This is what it means. @grasserracingteam | #GTWorldEurope …Reel06/29/20251.4M122.2K2985.1K
6 Post Barcelona’s Endurance Winners 🇪🇸6️⃣ Six times has Barcelona…Image10/07/20251.3M24.9K36819
7 Post Shoutout to the mirror for not surviving that plot twist. @r…Reel05/03/20251.3M25.8K510
8 Post Pure emotion 🥹🎙️ Relive the moment Valentino Rossi scored h…Reel07/15/20251.1M97.2K7926.3K
9 Post RACING INTO RETTIFILO 🫨🔥 We are underway at Monza for the t…Reel06/01/2025960.1K85.3K2033.0K
10 Post Push push push 😭😭😭 José Close pushes his Ford Mustang acros…Reel06/24/2025862.2K51.6K1142.1K
11 Post #46 is SO back 🔥 You didn’t really think Vale would miss ou…Carousel04/10/2025858.5K15.2K780
12 Post Motorsport’s worst kept secret is finally OFFICIAL!!! Max jo…Carousel03/09/2026811.7K75.1K4410
13 Post Sharing these moments, together 🫶 Yes the cars, teams, and …Reel05/11/2025811.5K78.1K2304.6K
14 Post ✨ The Night at @crowdstrike24hoursofspa 🤯 🚁 : @dronec3cReel07/01/2025693.4K88.3K1040
15 Post NEW LIVERY 🎨🐎 The #65 Haupt Racing Team Ford Mustang will r…Carousel08/27/2025671.1K24.2K801.6K
16 Post Racing & Party 🤘🎆 #Crowdstrike #Spa24HReel06/28/2025645.8K56.8K1124.0K
17 Post We’ve waited four years. But the Toyota GR GT3 has AT LAST o…Carousel12/05/2025596.4K24.3K1381.1K
18 Post 🏆 SPA 24 HOURS - OVERALL WINNERS 🇧🇪 History. Lamborghini ha…Image06/29/2025562.9K10.2K100315
19 Post THEY’VE DONE IT! 👏🏆 Valentino Rossi and Raffaele Marciello …Reel07/19/2025528.5K16.7K150533
20 Post No one: Absolutely no one: Us: „Let’s take an iconic group s…Carousel06/25/2025505.8K39.6K1030
Next 12 Months

@gtworldchallenge is the single active account. The consolidation baseline is 210.4K. Target: 400K by end of the 2026 season · the first milestone on the path to 1M. Driven by Reels cadence increasing from 11.9 to 18+ per week. Every piece of content from every dormant account now points here.

Competitive Analysis · Instagram
Apr 2025 – Apr 2026 · Source: Apify Instagram scraper · ER = (avg likes + avg comments) ÷ followers × 100
Account Followers Posts Posts/wk Avg Likes Avg Cmts ER% Growth
GT World EU @gtworldcheu223,43069713.45,571292.51%+89.4%
IGTC @intercontgtc68,9904087.85,282217.69%+0.4%
CrowdStrike Spa @crowdstrike24hoursofspa98,2531532.95,370205.49%+10.0%
GTW Asia @gtworldchallengeasia44,80756810.91,293102.91%+64.4%
GTW Australia @gtworldchaustralia20,7173085.951192.51%+43.4%
GTW America @gtworldchallengeamerica139,54356910.9672190.50%+23.1%
24h Nürburgring @24hnbr514,8944258.213,969772.73%—
FIA WEC @fiawec_official1,314,22490017.321,210771.62%+25.8%
24h Le Mans @24heuresdumans1,259,3303476.719,530521.55%+18.1%
Nürburgring / VLN @nuerburgringls147,1414929.52,738261.88%+91.6%
DTM @dtm.official625,41262212.07,916441.27%+20.7%
IMSA @imsa_racing1,051,9291,11721.510,914401.04%+40.6%
Supercars @supercarschampionship536,2322,46347.42,878200.54%+32.4%
Super GT @supergt_official334,95887316.81,58260.47%+7.2%
Follower Count · All Accounts
12-Month Follower Growth %
Top 5 Posts by Engagement · Competitors (Apr 2025 – Apr 2026)
AccountDateCaption (excerpt) LikesCmtsTotal EngType
FIA WEC — 1,314,224 followers
FIA WEC2025-09-07Ouch 🤕 After @fred.makowiecki collided with the wall in tri…342,030296342,326Video
FIA WEC2025-06-11Le Mans is all about this ❤️ #WEC #LeMans24241,014581241,595Video
FIA WEC2025-06-15The 24 Hours of Le Mans has chosen its Champion again. Ferr…198,632699199,331Image
FIA WEC2025-06-15Robert Kubica 🏆 Philip Hanson 🏆 Yifei Ye 🏆 #WEC #LeMans24171,038776171,814Video
FIA WEC2025-06-15ROBERT KUBICA wins his FIRST LE MANS!! 🏆🇫🇷 He makes history…166,295906167,201Image
24 Heures du Mans — 1,259,330 followers
24h Le Mans2025-06-13Engines roaring. Sun setting. Magic unfolding: welcome to th…294,936452295,388Video
24h Le Mans2025-06-10Heaven is a place on earth: ready to race and ready to fight…285,1051,252286,357Video
24h Le Mans2025-06-15And it's a third win on the bounce for Ferrari! 💛❤️ The #83…201,2421,252202,494Carousel
24h Le Mans2025-06-14A steady stream from high above the Mulsanne Straight as the…173,917405174,322Video
24h Le Mans2025-06-14First Hypercar incident in the race: Peugeot 9X8 #93 hits t…137,224221137,445Video
DTM — 625,412 followers
DTM2025-10-05What an INSANE finale 🤯 This is RACING! 😱🤩 #DTM #DTM25…235,3382,087237,425Video
DTM2025-07-06Just sit back and enjoy 🍿 #DTM #DTM2025 #Norisring…181,162254181,416Video
DTM2025-04-25When the lights switch to green for the first time of the ne…177,804294178,098Video
DTM2026-02-14It has to be a tradition now with this post - Happy Valentin…153,527313153,840Video
DTM2025-09-23Hockenheimring-Battles like we want them! 😍 Don't miss the…109,547171109,718Video
IMSA — 1,051,929 followers · 1,117 posts
IMSA2025-05-31Two hits! A little argy bargy between Nicky Catsburg in the Corvette…348,589552349,141Video
IMSA2026-01-21IT'S TIME — The 64th running of the IMSA Rolex 24 At DAYTONA…207,934862208,796Video
IMSA2025-06-22Wheel to wheel racing 😬 Sahlen's Six Hours of The Glen…179,924188180,112Video
IMSA2025-06-02Part 2! Nicky Catsburg in the Corvette and Laurin Heinrich in the Porsche…178,809675179,484Video
IMSA2025-10-11Racing into the night > literally everything else — Motul Petit Le Mans…164,535143164,678Video
Supercars Championship — 536,232 followers · 2,463 posts
Supercars2025-10-24Chat is this what is considered peak? 🤔 #RepcoSC #Supercars324,9871,077326,064Video
Supercars2025-09-06Another finish like this at The Bend perhaps? 🤔 #RepcoSC230,6922,984233,676Video
Supercars2025-08-04Who would have thought @willbrown38 would have to hold off his future boss…158,765112158,877Video
Supercars2025-10-24Threading the needle 😳 #RepcoSC #Supercars149,045697149,742Video
Supercars2025-10-26Poetry in motion #RepcoSC #Supercars117,103198117,301Video
Super GT — 334,958 followers
Super GT2026-02-03🎬 Throwback: 2020 Round 1 #SUPERGT #スーパーGT28,5076028,567Video
Super GT2025-11-03🎬 栃木県警察の白バイとパトロールカーの先導によるパレードラン…27,89416828,062Video
Super GT2025-11-10#Honda #hondahrcpreludegt 🎬 Rd.8 GRAND FINALS REVIEW…26,29118026,471Video
Super GT2025-07-01🚩 2025 AUTOBACS SUPER GT 第3戦 🇲🇾 SUPER GT MALAYSIA FESTIVAL…21,9239122,014Video
Super GT2026-03-28🎬 Throwback: 2020 Round 6 🔥 #SUPERGT #鈴鹿サーキット20,4525920,511Video
Nürburgring / VLN — 147,141 followers
NLS/VLN2025-09-27A few words from @maxverstappen1 after his first victory in…139,210635139,845Video
NLS/VLN2026-03-21@maxverstappen1 on his victory in NLS2. 🔥 #NLS #Nürburgring…106,141668106,809Video
NLS/VLN2025-09-27@maxverstappen1 after his first qualifying session on the No…103,493480103,973Video
NLS/VLN2026-04-02GUESS WHO'S BACK? 🔥 @maxverstappen1 will compete in two more…43,31412343,437Carousel
NLS/VLN2025-05-12World champion shots from Friday! 🤭 What do you think of For…38,13616238,298Carousel
24h Nürburgring — 514,894 followers
24h NBR2025-05-10Instant classic from 2024! 🤯 Still wild to rewatch 😯💨 #24hNBR…260,375965261,340Video
24h NBR2026-02-10Night lights 🌑🌕 #24hNBR #nürburgring #nordschleife #racing…139,963132140,095Carousel
24h NBR2025-08-04Crew Chief "Garmin" on the Radio 🗣🛰 #24hnbr #nring…137,701126137,827Video
24h NBR2025-06-22Airborne in the battle for P1 🤯🤯🤯 #24hNBR #24hNBR2025…99,983735100,718Video
24h NBR2025-06-22Some final instructions from @kevinestre to @ayhancanguven…87,51715087,667Video
Note: NLS/VLN top 3 all feature @maxverstappen1 — ER is inflated by borrowed audience; underlying series content performs at a much lower level. Super GT peak engagement (28K) is significantly lower than all other competitors. Source: Apify Instagram scraper, Apr 2025 – Apr 2026.
Competitor Post Cadence · Instagram (avg posts/week, May 2025 – Mar 2026)
Supercars: 47.4/wk · IMSA: 23.4/wk · FIA WEC: 17.3/wk · Super GT: 16.8/wk · DTM: 12.0/wk · NLS/VLN: 9.5/wk · 24h NBR: 8.2/wk · 24h Le Mans: 6.7/wk
GT World EU: 13.4/wk (61.1/month) · GTW America: 10.9/wk · GTW Asia: 10.9/wk · GTW Australia: 5.9/wk · IGTC: 7.8/wk · 24H Spa: 2.9/wk
Section 11
TikTok
Performance Analysis · February 1, 2025 – January 31, 2026 · 365 Days
Video Views
19.9M
Avg 54.4K/day
Shares
172.8K
0.87% share rate
New Followers
126.8K
Avg 347/day
Avg Views/Video
121K
From 138 videos
Engagement Metrics
138 videos analysed · View-based ER (TikTok standard)
16.0%
Engagement Rate
(Likes + comments + shares) ÷ views × 100
↑ Exceptional
TikTok industry avg: 2–4%
0.87%
Share Rate
Avg shares ÷ avg views × 100
Distribution virality signal
121.0K
Avg Views per Video
Mean views across 138 videos
Top video: 2.05M views

TikTok industry average: 2–4%. GT World: 16%. This is not a content problem.

Deployment Gap

Current output: 2.7 videos per week. Target output: 7+ per week. The engagement rate justifies the investment. This is the most under-deployed channel in the portfolio relative to its performance.

Daily Video Views Trend · 365 Days
Daily New Followers Trend
Top 20 Videos by Views
138 videos analysed · Feb 2025 – Jan 2026
# Preview Caption / Title Date Views Likes Comments Shares
1 Video Hypnotic view😵‍💫 #fyp #fy #fyppp #foryour #foryourepage #gt…2025/04/212.1M302.3K85317.9K
2 Video Don’t blink or you’ll miss it👀 #GTWorldChEU #GT3 #Motorsport…2025/02/271.6M302.0K62621.8K
3 Video Take 20 seconds and enjoy the view🥺 #GTWorldEurope #GtWorld …2025/05/081.5M166.7K5457.0K
4 Video What a good trip for this tyre🫣 #GTWorldEurope #fyp #foryour…2025/07/311.4M152.7K47717.6K
5 Video Can’t wait to see this again🥺 #fyp #foruyou #fy #gt #gtworld…2025/03/25988.5K189.7K5178.8K
6 Video Chasing👀 #fyp #fy #fyppp #foryour #foryourepage #gtworldcheu…2025/04/27933.1K32.5K65838
7 Video Pit exit , raw sound👀 #GTWorldEurope #GtWorld #fyp #fy #fypp…2025/05/16658.1K71.7K2402.8K
8 Video Admin couldn’t help with this sound🤭 #GTWorldEurope #fyp #c…2025/09/23555.9K127.6K48518.9K
9 Video Did you spot the 2 cars on the left🤓 #GTWorld #GTWorldEurope…2025/06/04534.0K87.9K2784.0K
10 Video Just flying around🤓 #GTWorldEurope #fyp #carsoftiktoks #raci…2025/10/03505.6K85.9K1494.0K
11 Video Definitely no sun for this first day of Prologue but some pr…2025/03/10411.0K93.6K1083.9K
12 Video Just a peaceful view🤓 #GTWorldChEU #GT3 #Motorsport #fyp #gt…2025/03/08269.0K58.6K1502.5K
13 Video Sprint cup done and dusted and what an action packed weekend…2025/09/29264.0K66.5K932.6K
14 Video Thing to live once : #spa24h parade😮‍💨 #GTWorldChEU #GT3 #Mo…2025/03/03216.7K40.0K762.0K
15 Video Only 3️⃣ more DAYS until we hit back the track for the Prolo…2025/03/07216.1K43.9K992.5K
16 Video The weekend begins 🎶 #GTWorldEurope #fyp #carsoftiktoks #car…2025/08/30215.1K52.0K1692.8K
17 Video On the edges🥹 #GTWorldEurope #fyp #carsoftiktoks #racing #fo…2025/09/01205.7K25.9K146862
18 Video Do you think we look good?🥺 #GTWorld #GTWorldEurope #fyp #fy…2025/05/03202.5K39.8K1001.3K
19 Video Train coming up🚂 #GTWorldEurope #fyp #carsoftiktoks #racing …2025/09/12179.8K33.5K1041.8K
20 Video Battle scars 🤺 #GTWorld #GTWorldEurope #gtworldcheu #gtworld…2025/06/03178.9K26.1K401.1K
Next 12 Months

TikTok moves from 2.7 to 7+ videos per week. At current ER this unlocks an estimated additional 8–10M views per year. Target: 450K by end of the 2026 season · the first milestone on the path to 1M.

Competitive Analysis · TikTok
Apr 2025 – Apr 2026 · Source: Apify TikTok scraper · ER = (likes + comments + shares) ÷ views × 100
Account Followers Videos Avg Views Avg Likes ER% Growth
CrowdStrike Spa @spa24h †23,500756,5179,00242.53% †—
GT World EU @gtworldcheu227,900111111,77315,3597.17%—
24h Nürburgring @24hnbr503,500107340,37826,4455.61%—
DTM @dtm_pics250,500264148,3896,2492.62%+35.9%
IMSA @imsa_racing414,60016584,0869,2932.37%+24.7%
24h Le Mans @24heuresdumans842,700141193,01317,6522.25%—
FIA WEC @fiawec538,600257123,66911,4542.22%+32.8%
Super GT @supergt_jp62,5009125,2769661.60%n/a (21d)
Supercars @supercars450,10093884,4645,0921.30%+33.8%
TikTok Followers · All Accounts
GTWorld EU TikTok context: Only 24 days of data captured in scrape window (account active but short window). 16% ER is exceptional — industry average 2–4%. Top video: 2.05M views, 302K likes (Apr 2025).

FIA WEC (539K) and IMSA (415K) both lead on followers. All competitors show 25–36% growth, suggesting TikTok is the fastest-growing platform in motorsport.

GTWorld EU's TikTok is the lowest-follower account in the competitive set but has the highest measured engagement rate by a significant margin.
Competitor Post Cadence · TikTok (avg posts/week, May 2025 – Mar 2026)
Supercars: 18.1/wk · FIA WEC: 4.9/wk · DTM: 5.1/wk · IMSA: 3.2/wk · 24h Le Mans: 2.7/wk · 24h NBR: 2.1/wk · Super GT: 1.8/wk
GT World EU: 2.2/wk (9.3/month) · 24H Spa: event-only (7 posts total — not a meaningful average)
Section 12
X / Twitter
Performance Analysis · March 27, 2025 – February 28, 2026 · 339 Days
Impressions
8.82M
Total post impressions
Engagements
625.7K
All engagement types
Likes
223.9K
Total post likes
Reposts
25.1K
Content reshares
New Follows
12.6K
Follower growth
Eng Rate
7.1%
Engagements ÷ impressions
Daily Impressions Trend · 339 Days
Daily Engagements Trend
Daily Likes Trend
Daily New Followers Trend
📋
Post-Level Data Not Available
X analytics data available at account overview level only. Individual post metrics require scraping · ready to run when requested.
Competitive Analysis · X / Twitter
Data from Apify tweet scraper · 5,000 tweets across tracked accounts · Hard cap at 500 tweets per account
9,443 tweets scraped across 11 accounts · Apr 2025–Apr 2026. All major accounts returned 800+ tweets (higher limit scrape). DTM window ends Oct 2025 (season end); Supercars and Super GT window starts Nov–Dec 2025 (limited by posting volume). GTWorldChAUS: no in-window posts (account inactive since Feb 2025).
Account Window Tweets Avg Views Avg Likes Avg RTs
@GTWorldChEuJun 25–Apr 268179,01121424
@gtworldcham (IGTC global)Apr 25–Apr 268386,20611119
@24hoursoflemansApr 25–Apr 2680352,3731,217149
@SUPERGT_JPNov 25–Apr 2680949,410738116
@FIAWECJun 25–Apr 2680443,8561,022133
@IntercontGTCMay 25–Mar 2676321,51047368
@IMSASep 25–Apr 2681017,88345052
@24hNBRApr 25–Apr 2615710,97625831
@DTMApr 25–Oct 251955,9109714
@SupercarsNov 25–Apr 268443,930486
@GTWorldChAUSinactive0———
Avg Views per Tweet · Tracked Accounts
Key insight: 24h Le Mans (52,373 avg views) and Super GT (49,410) lead — driven by major race announcements and RT amplification from manufacturer partners. FIA WEC (43,856) is similarly boosted by the Le Mans win tweet (769K views, 33,878 likes). GTWorld EU (9,011 avg views) posts consistently at 18/wk — competitive with FIA WEC's cadence. IntercontGTC's Max Verstappen announcement (805K views, 13,661 likes) is the highest-engagement original GTWorld-adjacent tweet in the dataset.
Top 5 Tweets by Views · Competitors
#AccountTweet (excerpt) ViewsLikesRTs
1@SUPERGT_JPGOODSMILE RACING & Team UKYO 2026 SUPER GT GT300 entry announcement (RT)1,864,00418,7195,808
2@24hoursoflemansRT @FordRacing: First sounds of history. Ford Racing Hypercar coming 🔊1,351,94512,7191,339
3@IntercontGTCMotorsport's worst kept secret is finally OFFICIAL!!! Max joins two former F1 champions… (Verstappen IGTC entry)805,17413,6612,474
4@FIAWECROBERT KUBICA wins his FIRST LE MANS!! 🏆🇫🇷 He makes history as the first Polish driver…769,62033,8783,716
5@24hoursoflemansRT @FerrariHypercar: Not once, not twice, three times!!! 🏆🏆🏆 #Ferrari #LeMans24677,32830,3773,801
Source: Apify tweet scraper · 9,443 tweets across 11 accounts · Apr 2025–Apr 2026. Views are per-tweet counts from the scraper. Top GTWorld EU tweet: 485,922 views — "Red flag 🔴 A huge accident for the Grasser Lamborghini" (Jul 2025).
Section XX
Account Growth · 12-Month Trend
Monthly net new followers · GT World Challenge Europe · Apr 2025 – Mar 2026
Monthly follower gains across all GTWorld EU channels. Net new followers per month — peaks align with race season events (June 2025 = peak month across all platforms). TikTok data: Apr–Nov 2025 only (partial year). X data: Apr–Nov 2025.
Monthly New Followers · All Platforms · Apr 2025 – Mar 2026
Net new followers per calendar month · Instagram, TikTok, YouTube (est.), Facebook, X/Twitter
12-Month Growth Summary
Platform Start Followers End Followers Net Gain Growth % Peak Month
Instagram115,000219,158+127,900+89.4%Jun 2025
YouTube692,000865,000+173,000+25.2%Jul 2025
TikTok—227,800~+88,700n/a *Apr 2025
Facebook490,000542,574+52,000+0.7% †Jun 2025
X / Twitter——+12,600—Jun 2025
Total Net New Followers · 12 Months
* TikTok tracked Apr–Nov 2025 only (8 months). Full 12-month total estimated.
† Facebook % growth reflects legacy fan base — absolute gain (52K) is additive on a 490K base.
YouTube figures estimated from monthly rates. All figures GTWorld Challenge Europe only.
Growth Context

Instagram leads on net-new follower growth rate (+89.4%) — the fastest growing platform in the GTWorld portfolio. YouTube leads on absolute new subscribers (+173K). Every platform shows a June 2025 peak corresponding to the race season opener. TikTok is the highest-growth opportunity: 88K new followers in an 8-month window from a base of under 150K.

Section 13
YouTube
Channel Overview · Scraped March 30, 2026 · Period: Mar 30, 2025 – Mar 30, 2026
Subscribers
857K
Channel total (all-time)
Period Views
27.5M
Mar 2025 – Mar 2026
Period Videos
1,273
Published in period
Avg Views/Video
21.6K
Across 1,273 videos
Top Video Views
973.7K
Race 1 · Mandalika · Asia
Channel Trajectory

The GTWorld YouTube channel is on course to cross 1M subscribers in January 2027 at current trajectory · or August 2026 with increased Shorts output. At 857K subscribers and 214M lifetime views it is already the largest GT racing channel on YouTube. The 1M milestone unlocks algorithm distribution benefits and positions the channel as the definitive home of GT racing content online.

The Shorts Opportunity

Shorts are 9.5% of videos and generate the highest average views of any format. Increasing from 121 Shorts per year to 3+ per week adds an estimated 3.9M additional annual views with no additional production cost.

Engagement Metrics
1,273 videos in period · 857K subscribers · Mar 2025–Mar 2026
2.37%
Engagement Rate
(Avg likes + avg comments) ÷ avg views × 100
✓ Strong
YouTube benchmark: 1–4% is strong
2.33%
Like Rate
Avg likes ÷ avg views × 100
503.9 avg likes per video
21.6K
Avg Views per Video
Mean across 1,273 period videos
Top video: 973.7K views
37.8K
Shorts Avg Views
121 videos <60s · highest avg format
vs 23K long-form · 9.2K mid-length
Format breakdown: Shorts (121 videos) avg 37.8K views · Long-form live streams (892 videos) avg 23K views · Mid-length highlights (260 videos) avg 9.2K views. Live race streams dominate total view count. Shorts outperform per-view basis.
Top 20 Videos · Mar 2025 – Mar 2026
1,273 videos published in period · Thumbnails link to YouTube
# Thumbnail Title Date Views Likes Comments Duration
1thumbnailLIVE | Race 1 | Mandalika | GT World Challenge Asia 202…2025-05-10973.7K15.3K8941:42:30
2thumbnailLIVE | Race (First 11 Hours) | Meguiar’s Bathurst 12 Ho…2026-02-15829.8K20.9K14311:55:01
3thumbnailLIVE | Race 1 | Sepang | GT World Challenge Asia 20252025-04-12566.3K5.4K911:44:45
4thumbnailExtended Highlights | Race | Nürburgring 2025 | GT Wor…2025-09-01464.8K6.0K9126:44
5thumbnailLIVE | Race | Monza | GT World Challenge Europe powered…2025-06-01356.3K5.7K474:10:50
6thumbnailExtended Race Highlights | Monza 2025 | GT World Challe…2025-06-02339.7K3.8K7640:04
7thumbnailLIVE | Race | Silverstone 500 | British GT 20252025-04-27280.4K3.4K243:37:21
8thumbnailLIVE | Race | Circuit Paul Ricard | GT World Challenge …2025-04-12267.9K5.5K577:10:36
9thumbnailLIVE | Race 2 | Mandalika | GT World Challenge Asia 202…2025-05-11261.7K5.5K3351:42:46
10thumbnailLIVE | Race | Indy 8 Hour 2025 + IGTC + GTWC America2025-10-19261.5K5.1K659:20:42
11thumbnailLIVE | Race 1 | Brands Hatch | GT World Challenge Europ…2025-05-04256.1K3.6K421:51:21
12thumbnail🇬🇧 LIVE | Race | Suzuka 1000km | Intercontinental GT Ch…2025-09-14234.7K5.9K628:00:29
13thumbnailHUGE Drama as Aston Martin Rolls in P1 Battle! | ADAC R…2025-06-22227.7K2.4K5478:27
14thumbnailCarnage on the Mountain | 2026 Bathurst 12 Hour + #IGTC2026-02-15213.4K2.6K6791:15
15thumbnailLIVE | Race | Nürburgring | GT World Challenge Europe p…2025-08-31199.5K4.3K544:05:36
16thumbnailIncredible angle, INCREDIBLE overtake! 😮‍💨2026-03-06191.8K4.7K570:19
17thumbnailLIVE | Practice 5+6 | Meguiar’s Bathurst 12 Hour + #IGT…2026-02-14188.9K4.4K193:54:21
18thumbnailMassive fireball crash at Misano. Driver walks away!2025-07-20180.9K2.5K1851:02
19thumbnailLIVE | Race 2 | Brands Hatch | GT World Challenge Europ…2025-05-04179.0K3.6K252:11:31
20thumbnailLIVE | Race | Donington Park | British GT 20252025-04-06179.0K3.1K292:40:30
Next 12 Months

1M subscribers. The path is clear · more Shorts, same live race output, same highlight cadence. No new resources required. Reallocation only.

Competitive Analysis · YouTube
Apr 2025 – Apr 2026 · 3,806 videos across tracked channels · Source: Apify YouTube scraper
Content Type Mix (uploads by type)
Channel Subscribers Videos Shorts Streams Total Shorts% Stream%
GT World Challenge EU872,0003021168701,2889%68%
FIA WEC1,170,000311178649536%1%
IMSA1,650,00014416410741540%26%
Supercars Championship305,00047940545737%9%
Super GT389,0001201951833359%5%
DTM377,000191737433822%22%
Nürburgring / VLN170,00033101071507%71%
24 Heures du Mans218,00024103212980%2%
Engagement by Content Type
ChannelType Avg Views View Rate Avg Likes
GT World EU
872K subs		Video14,0691.6%285
Shorts39,8564.6%1,065
Stream21,4192.5%480
FIA WEC
1.17M subs		Video135,03211.5%2,172
Shorts88,7787.6%3,842
Stream121,76910.4%3,183
IMSA
1.65M subs		Video170,41210.3%1,067
Shorts65,3304.0%2,242
Stream134,2168.1%3,411
Supercars
305K subs		Video27,0568.9%462
Shorts71,84423.6%1,554
Stream2,2300.7%126
Super GT
389K subs		Video75,35019.4%914
Shorts49,99612.9%806
Stream71,77218.5%946
DTM
377K subs		Video10,3732.8%259
Shorts86,75523.0%1,242
Stream41,45311.0%859
Avg Views by Channel · Regular Videos
Avg Views by Channel · Shorts
Top 5 Videos by Views per Channel · Apr 2025 – Apr 2026
#Title Date Type Views Likes Cmts
GT World Challenge Europe — 872,000 subscribers (GTWorld)
1LIVE | Race 1 | Mandalika | GT World Challenge Asia 20252025-05-10Stream987,67615,000895
2LIVE | Race (First 11 Hours) | Meguiar's Bathurst 12 Hour + #IGTC2026-02-15Stream833,15220,000142
3LIVE | Race 1 | Sepang | GT World Challenge Asia 20252025-04-12Stream576,7645,40092
4Extended Highlights | Race | Nürburgring 2025 | GT World Challenge2025-09-01Video486,8916,20093
5LIVE | Race | Monza | GT World Challenge Europe powered by AWS 20252025-06-01Stream358,4095,60047
FIA WEC — 1,170,000 subscribers
1Race Highlights | 24 Hours of Le Mans 2025 | FIA WEC2025-06-15Video2,124,82233,000849
2Full Race | 24 Hours of Le Mans 2025 | FIA WEC2025-12-13Video1,377,35428,000517
3Life Is A Race And Le Mans is The Race of Your Life | Teaser2025-06-02Video1,069,6493,800117
4Highlights | Qualifying | 24 Hours of Le Mans 2025 | FIA WEC2025-06-11Video881,18919,000675
5BMW M Hybrid V8: The Hypercar Machinery from Munich | WEC ICONS2025-12-03Video835,7122,600106
24 Heures du Mans — 218,000 subscribers
124 Heures du Mans 2025 - FULL RACE REPLAY2025-07-06Video567,9778,500320
224 Heures du Mans 2025 - LIVE SCRUTINEERING2025-06-06Stream115,9642,10014
3First hour vs 24th hour of racing at Le Mans #LeMans24 #WEC2025-06-15Short112,1073,90032
424 Heures du Mans 2025 - REPLAY COURS2025-07-05Video110,9391,80032
5Heaven is a place on earth: ready to race and ready to fight for glory2025-06-10Short92,3294,40054
DTM — 377,000 subscribers · * #1 is a Short (Shorts feed reach, not subscriber-based)
1 *Most epic battle of Season 2025 at the Norisring | DTM 20252026-01-25Short5,279,96542,000274
2Ayhancan Guven Makes History | Race 2 XXL Highlights | DTM Hockenheim2025-10-06Video156,5932,500122
3What an INSANE finale - This is RACING!2025-10-20Short140,9534,20086
4XXL Highlights Race 1 Norisring | DTM 20252025-07-06Video104,4131,90064
5XXL Highlights Race 2 Norisring | DTM 20252025-07-07Video90,7002,300126
IMSA — 1,650,000 subscribers · ** All top 5 are "Win The Weekend" TV series — algorithmic reach, not subscriber engagement
1 **IMSA: Win The Weekend Presented by Michelin | S3:E8 | MOTUL Petit Le Mans2025-10-28Video3,321,9951,90031
2 **IMSA: Win The Weekend Presented by Michelin | S4:E1 | Rolex 24 At Daytona2026-02-25Video3,200,9182,60023
3 **IMSA: Win The Weekend Presented by Michelin | S3:E4 | TireRack.com Mid-Ohio2025-05-27Video2,936,9187,50022
4 **IMSA: Win The Weekend Presented by Michelin | S3:E7 | TireRack.com VIR2025-10-06Video2,685,2661,90016
5 **IMSA: Win The Weekend Presented by Michelin | S3:E3 | The Acura Grand Prix2025-04-29Video2,500,0295,10019
Supercars Championship — 305,000 subscribers
1Last 10 Laps From That EPIC Repco Bathurst 1000 Finish | 20252025-10-14Video576,9289,500633
2Extended Race 27 Highlights - Repco Bathurst 1000 | 20252025-10-12Video507,3849,600821
3Race 32 Extended Highlights - bp Adelaide Grand Final | 20252025-11-28Video405,7104,500211
4A classic red versus blue battle on The Mountain2025-09-23Short399,8237,700137
5Extended Race 28 Highlights - Boost Mobile Gold Coast 500 | 20252025-10-25Video343,5965,600323
Super GT — 389,000 subscribers
1FORMATION LAP (Transporter driver skill)2025-10-19Video892,3915,100262
2FULL RACE: 2025 AUTOBACS SUPER GT Round 1 OKAYAMA GT 300km RACE2025-04-18Video619,8576,400313
3Full course yellow — extreme braking2025-09-03Short457,1241,90022
4FULL RACE: 2025 AUTOBACS SUPER GT Round 2 FUJI GT 3 Hours2025-05-09Video447,6564,200261
5SUBARU BRZ final lap tragedy2025-05-04Short395,4105,200416
Nürburgring / VLN — 170,000 subscribers · *** All top 5 feature Verstappen (Mar 2026) — externally amplified reach
1 ***Race 2 ADAC RAVENOL NLS 2026 - Season opener2026-03-21Stream1,206,50722,00062
2 ***Onboard: #3 | Mercedes-AMG Team Verstappen Racing | Mercedes-AMG GT32026-03-21Stream1,022,61320,00082
3 ***Rennen 2 der ADAC RAVENOL NLS - Season 20262026-03-21Stream912,65714,00019
4Rennen 9 der ADAC NLS Saison 20252025-09-27Stream349,9114,90044
5 ***Max Verstappen on his victory in NLS22026-03-21Short288,28212,000403
24h Nürburgring — 355,000 subscribers
1Just Nurburgring things #24hNBR2025-08-01Short2,743,93335,000537
2Overtaking here is next level scary #24hnbr2026-03-29Short1,481,24513,000197
3Pro eyes vs. Noob eyes2026-02-06Short1,307,63611,000233
4ADAC RAVENOL 24h Nurburgring 2025 | Qualifying 1 und 22025-06-19Stream577,61110,00011
5ROWE BMW ends up with a pass on the grass #24hnbr2026-03-13Short527,4418,700185
Source: Apify YouTube scraper, Apr 2025 – Apr 2026. * DTM #1 Short: 5.28M views via Shorts feed — not comparable to regular video. Without it, DTM's next best regular video is 156K. ** IMSA top 5 are all "Win The Weekend" TV series (avg like/view 0.06% — passive algorithmic reach). *** NLS/VLN top videos all from 2026-03-21 Verstappen weekend; #4 (Rennen 9, Sep 2025) is the baseline without Verstappen at 350K.
Competitor Upload Cadence · YouTube (avg uploads/week, May 2025 – Mar 2026)
Supercars: 11.0/wk · FIA WEC: 9.5/wk · IMSA: 8.1/wk · Super GT: 6.3/wk · DTM: 6.2/wk · NLS/VLN: 2.9/wk · 24h Le Mans: 2.6/wk · 24h NBR: 1.8/wk
GT World EU: 24.0/wk (103.4/month, incl. 870 live streams) — volume driven by broadcast output. 24h Le Mans publishes 81 uploads in race month (Jun) then drops to 1–9 the rest of the year.